×

Method and apparatus for distributing consumer advertisements

  • US 8,544,039 B2
  • Filed: 09/02/2008
  • Issued: 09/24/2013
  • Est. Priority Date: 09/02/2008
  • Status: Active Grant
First Claim
Patent Images

1. A set-top box, comprising:

  • a memory having computer instructions; and

    a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising;

    presenting a plurality of advertisement categories;

    detecting a selection of a selected one of the plurality of advertisement categories;

    presenting an advertisement template associated with the selected one of the plurality of advertisement categories;

    detecting a plurality of entries in the advertisement template for constructing a consumer classified advertisement;

    generating an advertisement graphical user interface corresponding to the entries;

    detecting a behavioral pattern from the plurality of entries detected in the advertisement template;

    identifying a plurality of targeted users of a media communication system according to the behavioral pattern, wherein the controller device operates in the media communication system;

    presenting a plurality of previews of the advertisement graphical user interface, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices;

    providing, to equipment of the plurality of targeted users of the media communication system, accessibility to the advertisement graphical user interface;

    presenting to the equipment of the plurality of targeted users an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement graphical user interface;

    receiving a bid from equipment of a targeted user of the plurality of targeted users;

    determining an identifier of a user of the set top box that generated the consumer classified advertisement; and

    presenting the bid to equipment of the user of the set-top box that generated the consumer classified advertisement.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×