×

Method and apparatus for social network marketing with consumer referral

  • US 8,554,623 B2
  • Filed: 03/03/2008
  • Issued: 10/08/2013
  • Est. Priority Date: 03/03/2008
  • Status: Expired due to Fees
First Claim
Patent Images

1. A method comprising:

  • accessing, by a computing device, a datastore to obtain a plurality of attributes of a marketed object, a plurality of attributes of an advocate of consumption of the marketed object, and attributes of a plurality of network users;

    for each of the plurality of network users;

    determining, by the computing device, utilizing the plurality of attributes of the marketed object, the plurality of attributes of the advocate, and the attributes of the plurality of network users,a respective first score reflecting social knowledge the respective network user and the advocate have of one another and social connections between the respective network user and the advocate,a respective second score reflecting knowledge the respective network user has of the marketed object and the respective network user'"'"'s purchasing behavior with respect to the marketed object,a respective third score reflecting knowledge the advocate has of the marketed object and a connection between the advocate and the marketed object, anda respective net value of marketing advocacy reflecting a combination of the first score, the second score and the third score, wherein each of the respective scores is weighted by a respective weighting factor;

    sorting, by the computing device, the plurality of network users using the respective net value of marketing advocacy of each respective network user; and

    facilitating, by the computing device, communication between the advocate and one of the plurality of network users with a largest net value of marketing advocacy.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×