Targeted ads based on user purchases

• US 8,554,629 B2
• Filed: 01/25/2008
• Issued: 10/08/2013
• Est. Priority Date: 01/25/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Barton, Chris, Ramaswami, Prem
• Primary Examiner(s): Kazimi, Hani M
• Assistant Examiner(s): Ali, Hatem M
• Application Number:
  US12/019,927
• Publication Number:
  US 20090192888A1
• Time in Patent Office: 2,083 Days
• Field of Search: 705/14
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase

Abstract

The present invention relates to systems and methods for providing advertisements on websites. In an embodiment, a method for providing an advertisement on a website includes obtaining purchase information submitted by a user making a purchase on the website, determining at least one advertisement for a product or service related to the purchase but of a different type than the purchase, and displaying the at least one advertisement on the website when the purchase is completed. In another embodiment, a system for providing an advertisement on a website includes a purchase server, an advertisement source, an analyzer, and an advertisement server.

Claims

1. A computer-implemented method for providing advertising on a website, comprising:

obtaining purchase information submitted by a user acting to make a purchase on the website, wherein the purchase information includes information about a product or service that the user has acted on to purchase and is obtained at a point in time after checkout and prior to a purchase confirmation message being provided for display to the user;

using the purchase information of the purchase, determining, by one or more computer systems, at least one advertisement for an unpurchased product or service related to the product or service that the user has acted on to purchase and having a different type than the product or service that the user has acted on to purchase, wherein the determining the at least one advertisement comprises comparing the purchase information to previous purchases made at the website or at third-party websites; and

providing the at least one advertisement for display on the website to the user when the purchase confirmation message is presented to the user.

2. The computer-implemented method of claim 1, wherein the at least one advertisement is at least one of a text advertisement, an image advertisement, a video advertisement, an audio advertisement, a multimedia advertisement, or an interactive advertisement.

3. The computer-implemented method of claim 1, wherein the type of the product or service in the at least one advertisement is related to but not directly categorized with the type of the product or service that the user has acted on to purchase.

4. The computer-implemented method of claim 3, wherein the product or service in the at least one advertisement is a good and the purchase is for a service.

5. The computer-implemented method of claim 3, wherein the product or service in the at least one advertisement is a service and the purchase is for a good.

6. The method of claim 3, wherein categorization of the type of product or service that the user has acted on to purchase is performed after the user submits the purchase information and before the at least one advertisement is displayed, and wherein the categorization is used for determining the at least one advertisement.

7. The computer-implemented method of claim 1, wherein the display of the at least one advertisement occurs immediately after the user submits the purchase information and before the user leaves a purchase completion webpage.

8. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to keyword-advertisement relationship information.

9. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to website search information.

10. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to at least one personalized search history.

11. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to index word proximity information for at least one website.

12. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to retailer advertisement bidding information.

13. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to product search clustering information.

14. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to content of a landing or confirmation page during checkout.

15. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to keyword information provided by a third party.

16. The computer-implemented method of claim 1, wherein the purchase and a second purchase resulting from the displayed advertisement are tied together for convenience in at least one of shipping and payment.

17. A system for providing advertising on a website, comprising:

a purchase server that obtains purchase information submitted by a user acting to make a purchase on the website, wherein the purchase information includes information about a product or service that the user has acted on to purchase and is obtained at a point in time after checkout and prior to a purchase confirmation message being provided for display to the user;

an advertisement source;

an analyzer that determines at least one advertisement for an unpurchased product or service based upon the purchase information of the purchase, wherein the product or service is related to the product or service that the user has acted on to purchase but is of a different type than the product or service that the user has acted on to purchase; and

an advertisement server that serves the at least one advertisement from the advertisement source for display on the website to the user when the purchase confirmation message is presented to the user.

18. The system of claim 17, wherein the type of the product or service in the at least one advertisement is related to but not directly categorized with the type of the product or service that the user has acted on to purchase.

19. The system of claim 17, further comprising a purchase and comparative information database configured to store at least one of purchase or comparative information obtained from at least one of the purchase server or a feed.

20. The system of claim 19, wherein the analyzer is configured to receive at least one of purchase information, comparative information, or advertisement information from a third party.

21. The system of claim 17, wherein the website comprises a second website that is connected to the website and used for checkout, and the at least one advertisement is displayed on the second website.

22. The system of claim 17, wherein the display of the at least one advertisement occurs immediately after the user submits the purchase information and before the user leaves a purchase completion webpage.

23. A computer-implemented method for providing advertising on a website, comprising:

obtaining purchase information submitted by a user acting to make a purchase on the website, wherein the purchase information includes information about a product or service that the user has acted on to purchase and is obtained at a point in time at checkout and prior to a purchase confirmation message being provided for display to the user;

using the purchase information of the purchase, determining, by one or more computer systems, at least one advertisement for an unpurchased product or service related to the product or service that the user has acted on to purchase and having a different type than the product or service that the user has acted on to purchase, wherein the determining the at least one advertisement further comprises comparing the purchase information to follow-on-purchase keyword purchases; and

providing the at least one advertisement for display on the website to the user when the purchase confirmation message is presented to the user.

24. A computer-implemented method for providing advertising on a website, comprising:

obtaining purchase information submitted by a user acting to make a purchase on the website, wherein the purchase information includes information about a product or service that the user has acted on to purchase and is obtained at a point in time after checkout and prior to a purchase confirmation message being provided for display to the user;

using the purchase information of the purchase, determining, by one or more computer systems, at least one advertisement for an unpurchased product or service related to the product or service that the user has acted on to purchase and having a different type than the product or service that the user has acted on to purchase, wherein the determining the at least one advertisement further comprises comparing the purchase information to aggregated information from purchase or checkout histories; and

providing the at least one advertisement for display on the website when the purchase confirmation message is presented to the user.