Method and system for streaming user-customized information

• US 8,560,651 B2
• Filed: 03/07/2006
• Issued: 10/15/2013
• Est. Priority Date: 03/07/2006
• Status: Active Grant

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Venkataswami, Balaji Venkat, Vittal, Mahesh, Santhanam, Srinivasan, Velrajan, Ganesan
• Primary Examiner(s): Keehn, Richard G
• Application Number:
  US11/369,632
• Publication Number:
  US 20070214246A1
• Time in Patent Office: 2,779 Days
• Field of Search: 709/223
• US Class Current: 709/223
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/185 with management of multicast group membership
• CPC Class Codes: H04L 45/16 Multipoint routing
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6405 Multicasting data broadcast and multicast in packet switching networks H04L12/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Methods, systems and apparatus are provided for a service provider to stream user-customized information. In an embodiment, the user-customized information includes tickers, advertisements and other types of user-specific information. Users can register for categories that interest them, from an available set of categories. The service provider can then stream the user-customized information on the basis of registration information. A parent service provider streams a main event and gives the service provider control of streaming the user-customized information during still periods of the main event. The service provider can also stream tickers, based on the registered categories, during the main event.

Claims

1. A method for streaming one or more user-customized advertisements by a service provider, the method comprising:

receiving, by a service provider, an Ad-insert control packet from a parent service provider, wherein the Ad-insert control packet contains information identifying one or more periods during which control of streaming will be transferred from the parent service provider to the service provider; and

streaming, by the service provider, one or more user-customized advertisements during one or more periods that are determined on the basis of the Ad-insert control packet, wherein the one or more user-customized advertisements are customized to one or more users on the basis of one or more subject matter categories that have been selected by one or more users, and wherein the user-customized advertisements are streamed through a first multicast distribution tree, the first multicast distribution tree being formed on the basis of the one or more subject matter categories selected by the one or more users, and wherein the first multicast distribution tree is part of a second multicast distribution tree that is used by the parent service provider to stream a main content into which the user-customized advertisements are to be inserted.

2. The method of claim 1, further comprising streaming tickers related to the one or more subject matter categories selected by the one or more users.

3. The method of claim 1, further comprising streaming in a language specified by the one or more users.

4. The method of claim 1, further comprising:

blocking the streaming of one or more user-customized advertisements related to a subject matter category selected by the one or more users.

5. The method of claim 1, further comprising:

streaming default information.

6. The method of claim 1, wherein the one or more subject matter categories specify subject matter to which the one or more user-customized advertisements relate, and wherein at least one of the one or more subject matter categories is a sports category.

7. The method of claim 1, wherein the one or more subject matter categories specify subject matter to which the one or more user-customized advertisements relate, and wherein at least one of the one or more subject matter categories is a weather category.

8. The method of claim 1, wherein the one or more subject matter categories specify subject matter to which the one or more user-customized advertisements relate, and wherein at least one of the one or more subject matter categories is a regional information category.

9. The method of claim 1, wherein the one or more subject matter categories specify subject matter to which the one or more user-customized advertisements relate, and wherein at least one of the one or more subject matter categories is a language category.

10. The method of claim 1, further comprising receiving multicast join messages from First Hop Multicast Routers (FHMRs) through network devices, wherein the received multicast join messages are derived from the subject matter categories selected by the one or more users.

11. The method of claim 1, further comprising:

reforming the first multicast distribution tree in response to a change in the one or more subject matter categories selected by the one or more users.

12. The method of claim 11, further comprising:

streaming user-customized advertisements relating to more than one subject matter category selected by the one or more users when the number of categories is greater than a number of multicast addresses.

13. The method of claim 1 wherein the one or more users select the one or more subject matter categories using a web page.

14. The method of claim 13 wherein the one or more subject matter categories selected by the one or more users are received by at least one receiver.

15. The method of claim 14 wherein the web page is coupled to the receiver.

16. The method of claim 15 wherein the receiver is coupled to at least one First Hop Multicast Router (FHMR).

17. A system for streaming one or more user-customized advertisements, the system comprising:

a parent service provider adapted to send an Ad-insert control packet to one or more service providers; and

a service provider adapted to;

receive the Ad-insert control packet from the parent service provider, wherein the Ad-insert control packet contains information identifying one or more periods during which control of streaming will be transferred from the parent service provider to the service provider, and

stream one or more user-customized advertisements during one or more periods that are determined on the basis of the Ad-insert control packet, wherein the one or more user-customized advertisements are customized to one or more users on the basis of one or more subject matter categories that have been selected by the one or more users, and wherein the user-customized advertisements are streamed through a first multicast distribution tree, the first multicast distribution tree being formed on the basis of the one or more subject matter categories selected by the one or more users, and wherein the first multicast distribution tree is part of a second multicast distribution tree that is used by the parent service provider to stream a main content into which the user-customized advertisements are to be inserted.

18. A non-transitory computer-readable medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

receiving, by a service provider, an Ad-insert control packet from a parent service provider, wherein the Ad-insert control packet contains information identifying one or more periods during which control of streaming will be transferred from the parent service provider to the service provider, and

streaming, by the service provider, one or more user-customized advertisements during one or more periods that are determined on the basis of the Ad-insert control packet, wherein the one or more user-customized advertisements are customized to one or more users on the basis of one or more subject matter categories that have been selected by the one or more users, and wherein the user-customized advertisements are streamed through a first multicast distribution tree, the first multicast distribution tree being formed on the basis of the one or more subject matter categories selected by the one or more users, and wherein the first multicast distribution tree is part of a second multicast distribution tree that is used by the parent service provider to stream a main content into which the user-customized advertisements are to be inserted.