Systems and methods for adaptively transmitting media and advertising content
First Claim
Patent Images
1. A method comprising:
- transmitting a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement;
determining, by a server, a first likelihood that the user will select the first media listing;
determining, by a server, a second likelihood that the user will select the second media listing; and
prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and the second video quality are different; and
transmitting the first version of the first advertisement and the second version of the second advertisement substantially simultaneously.
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Abstract
Embodiments provide methods and systems for presenting advertisements associated with a particular media. The advertisement may have several versions, any one of which may be presented, based on several factors, including the length of time between transmission and receipt of any particular version. The transmission of the advertisements and related media content is optimize in order seamlessly transition between advertisements and media content.
257 Citations
14 Claims
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1. A method comprising:
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transmitting a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement; determining, by a server, a first likelihood that the user will select the first media listing; determining, by a server, a second likelihood that the user will select the second media listing; and prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and the second video quality are different; and transmitting the first version of the first advertisement and the second version of the second advertisement substantially simultaneously. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for presenting an advertisement, comprising:
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a server configured to; transmit a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement; determine a first likelihood that the user will select the first media listing; determine a second likelihood that the user will select the second media listing; and prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and second video quality are different; and transmit the first version of the first advertisement and the second version of the second advertisement substantially simultaneously. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification