Systems for targeting advertising based on status or location of mobile internet users and methods therefor

• US 8,572,198 B2
• Filed: 02/14/2013
• Issued: 10/29/2013
• Est. Priority Date: 12/14/1999
• Status: Expired due to Term

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Jhanji, Neeraj
• Primary Examiner(s): WANG, LIANG CHE A
• Application Number:
  US13/767,269
• Publication Number:
  US 20130159075A1
• Time in Patent Office: 257 Days
• Field of Search: 709/203, 709/206, 709/219, 709/224, 709/225
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

A computer-implemented method implemented via the Internet for coordinating a current or future event between a user of a mobile Internet device and other users communicating through the Internet. The method includes receiving the current or future activity information pertaining to the future event from the user via the mobile Internet device. The current activity pertains to an activity occurring at a current time relative to a time the future activity information is received. The future activity pertains to an activity occurring at a future time relative to a time the future activity information is received. The method further includes transmitting the current or future activity information to a backend database coupled to the Internet, the backend database being remote from the mobile Internet device. The method further includes rendering the current or future activity information accessible to at least one recipient via the Internet. The recipient represents a subset of the users coupled to the Internet and having access privilege to information pertaining to the current or future event involving the user.

Claims

1. A computer-implemented method of presenting advertisements related to a current activity or status of a user, the method comprising:

a. receiving at a server computer, from a first user'"'"'s Internet-capable device, information indicating a current activity or status of the first user;

b. transmitting for display, on the first user'"'"'s Internet-capable device, information indicating a most recently updated status received from at least one second user; and

c. transmitting, for display on the first user'"'"'s Internet-capable device, at least one commercial offering;

d. wherein the at least one second user is selected by the server computer based, at least in part, on data stored in a database identifying one or more persons who are associated with the first user;

e. wherein the stored data identifying persons associated with the first user is indicative of an agreed-upon connection between the first user and each of said one or more persons; and

f. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current activity or status received from the first user'"'"'s Internet-capable device or on the status information received from the at least one second user.

2. The method of claim 1:

i. further comprising, receiving at the server computer, from the first user'"'"'s Internet-capable device, information indicating a most recently updated physical location of the first user; and

ii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the physical location of the first user'"'"'s Internet-capable device.

3. The method of claim 2, wherein the information indicating the physical location of the first user is self-declared location information or is determined with the aid of automatic location-finding technology.

4. The method of claim 1, wherein the at least one commercial offering is selected by the server computer based, at least in part, on data indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

5. The method of claim 1:

i. further comprising, receiving a query at a server computer, from the first user'"'"'s Internet-capable device, the query containing one or more location parameters;

ii. automatically transmitting for display, on the first user'"'"'s Internet-capable device, at least one of;

A. information indicating the most recently updated status received from the at least one second user whose most recently updated location information fits the location parameters; and

B. the at least one commercial offering; and

iii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on at least one of the location parameters.

6. The method of claim 5 further comprising, in response to a request from the first user, automatically sending to the at least one second user whose location information fits the location parameters:

i. an invitation from the first user; and

ii. the at least one commercial offering.

7. The method of claim 1 further comprising, automatically making available for review over the Internet by the at least one second user:

i. the first user'"'"'s current activity or status; and

ii. the at least one commercial offering.

8. The method of claim 1, wherein the at least one commercial offering is selected by the server computer based, at least in part, on information indicating an activity or a location of the at least one second user.

9. The method of claim 1, wherein the Internet-capable device of the first user is an Internet-capable mobile device.

10. The method of claim 9, wherein the Internet-capable device is a cellular phone.

11. The method of claim 9, wherein the Internet-capable device is a laptop computer.

12. The method of claim 9, wherein the Internet-capable device is a PDA.

13. The method of claim 9, wherein the at least one commercial offering comprises a bar code formatted for display on the Internet-capable mobile device.

14. A computer-readable non-transitory data storage medium storing indicia of instructions for a processor to perform a method of presenting advertisements related to a current activity or status or location of a user shared with other persons associated with that user, the method comprising:

a. receiving at a server computer, from a first user'"'"'s Internet-capable mobile device, information indicating a current activity or status of the first user;

b. at a first point in time, transmitting, for display on the first user'"'"'s Internet-capable mobile device, at least one commercial offering; and

c. at a second point in time, transmitting, for display on the first user'"'"'s internet-capable mobile device, information indicating a most recently updated status or location received from at least one second user, the second point in time being earlier than the first point in time or later than the first point in time or the same as the first point in time;

d. wherein the at least one second user is selected by the server computer based, at least in part, on data stored in a database identifying one or more persons who are associated with the first user;

e. wherein the stored data identifying persons associated with the first user is indicative of an agreed-upon connection between the first user and each of said persons; and

f. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current activity or status received from the first user'"'"'s Internet-capable mobile device or on the status or location information received from the at least one second user.

15. The computer-readable non-transitory data storage medium of claim 14, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method:

i. further comprising, receiving at the server computer, from the first user'"'"'s Internet-capable mobile device, information indicating a physical location of the first user; and

ii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the physical location of the first user or a physical location of the at least one second user.

16. The computer-readable non-transitory data storage medium of claim 14, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method wherein the at least one commercial offering is selected by the server computer based, at least in part, on data indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

17. The computer-readable non-transitory data storage medium of claim 14, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method:

i. further comprising, receiving a query at the server computer, from the first user'"'"'s Internet-capable mobile device, the query containing one or more location parameters;

ii. wherein the displaying in step (b) further comprises displaying information indicating the most recently updated status received from the at least one second user whose location information fits the location parameters, and

iii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on at least one of the location parameters.

18. The computer-readable non-transitory data storage medium of claim 17, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method that further comprises, in response to a request from the first user, automatically sending to the at least one second user whose location information fits the location parameters:

i. an invitation from the first user; and

ii. the at least one commercial offering.

19. The computer-readable non-transitory data storage medium of claim 14, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method wherein the at least one commercial offering comprises a bar code formatted for display on the Internet-capable mobile device.

20. A computer system for presenting advertisements related to a current activity or status of a user to other persons associated with that user, the system comprising:

a. a database storing entries indicative of an agreed-upon connection between pairs of the users; and

b. a computer having an Internet interface, coupled to the database, and structured and programmed to;

i. transmit for display, on a first user'"'"'s Internet-capable mobile device, information indicating a most recently updated status received from at least one second user, the second user being selected based, at least in part, on said entries stored in the database associated with the first user;

ii. receive, from the first user'"'"'s Internet-capable mobile device, information indicating a current activity or status of the first user; and

iii. select at least one commercial offering based, at least in part, on the information indicating the current activity or status of the first user or the status information of the at least one second user and transmit for display, on the first user'"'"'s Internet-capable mobile device, the at least one commercial offering.

21. A computer system of claim 20, wherein the computer is further structured and programmed:

i. to receive from the first user'"'"'s Internet-capable mobile device, information indicating a current physical location of the first user; and

ii. to automatically select the at least one commercial offering based, at least in part, on the information indicating the current physical location of the first user.

22. The computer system of claim 20, wherein the computer is further structured and programmed to automatically select the at least one commercial offering based, at least in part, on the information indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

23. The computer system of claim 20, wherein the computer is further structured and programmed:

i. to receive a query from the first user'"'"'s Internet-capable mobile device, the query containing one or more location parameters;

ii. to automatically select the at least one commercial offering based, at least in part, on the one or more location parameters; and

iii. in response to receipt of the query, to automatically transmit for display on the first user'"'"'s Internet-capable mobile device, at least one of;

A. the at least one commercial offering; and

B. information indicating the most recently updated status received from the at least one second user whose location information fits the location parameters.

24. The computer system of claim 23, wherein the computer is further structured and programmed to, in response to a request from the first user'"'"'s Internet-capable mobile device, automatically send to the at least one second user whose location information fits the location parameters:

A. an invitation from the first user; and

B. the at least one commercial offering.

25. The computer system of claim 20, wherein the at least one commercial offering comprises a bar code formatted for display on the first user'"'"'s Internet-capable mobile device.

26. A computer-implemented method of presenting advertisements related to a current location of a user, the method comprising:

a. receiving at a server computer, from a first user'"'"'s Internet-capable device, information indicating a current physical location of the first user;

b. transmitting, for display on the first user'"'"'s Internet-capable device, information indicating a most recently updated status received from at least one second user; and

c. transmitting, for display on the first user'"'"'s Internet-capable device, at least one commercial offering;

d. wherein the at least one second user is selected by the server computer based, at least in part, on data stored in a database identifying one or more persons who are associated with the first user,

e. wherein the stored data identifying persons associated with the first user is indicative of an agreed-upon connection between the first user and each of said one or more persons, and

f. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current physical location received from the first user'"'"'s Internet-capable device or the status information received from the at least one second user.

27. The method of claim 26:

i. further comprising, receiving at the server computer, from the first user'"'"'s Internet-capable device, information indicating a current activity or status of the first user; and

ii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current activity or status of the first user or a current activity of the second user.

28. The method of claim 26, wherein the information indicating the physical location of the first user is self-declared location information.

29. The method of claim 26, wherein the information indicating the physical location of the first user is determined with the aid of automatic location-finding technology.

30. The method of claim 26, wherein the at least one commercial offering is selected by the server computer based, at least in part, on data indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

31. The method of claim 26 further comprising, in response to receipt of the information indicating the current physical location of the first user by the server computer, automatically making available for review over the Internet by the at least one second user:

i. the first user'"'"'s current location; and

ii. the at least one commercial offering.

32. The method of claim 26, wherein the at least one commercial offering is selected by the server computer based, at least in part, on information indicating an activity or a location of the at least one second user.

33. The method of claim 26, wherein the Internet-capable device of first user is an Internet-capable mobile device.

34. The method of claim 33, wherein the Internet-capable device is a cellular phone.

35. The method of claim 33, wherein the Internet-capable device is a laptop computer.

36. The method of claim 33, wherein the Internet-capable device is a PDA.

37. The method of claim 33, wherein the at least one commercial offering comprises a bar code formatted for display on the Internet-capable mobile device.

38. A computer-readable non-transitory data storage medium storing indicia of instructions for a processor to perform a method of presenting advertisements related to a current location of a user shared with other persons associated with that user, the method comprising:

a. receiving at the server computer, from a first user'"'"'s Internet-capable mobile device, information indicating a current location of the first user;

b. at a first point in time, transmitting, for display on the first user'"'"'s Internet-capable mobile device, information indicating a most recently updated location received from at least one second user; and

c. at a second point in time, transmitting, for display on the first user'"'"'s Internet-capable mobile device, at least one commercial offering, the second point in time being earlier than the first point in time or later than the first point in time or the same as the first point in time;

d. wherein the at least one second user is selected by the server computer based, at least in part, on data stored in a database identifying one or more persons who are associated with the first user;

e. wherein the stored data identifying persons associated with the first user is indicative of an agreed-upon connection between the first user and each of said persons; and

f. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current location of the first user or the location information of the at least one second user.

39. The computer-readable non-transitory data storage medium of claim 38, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method:

i. further comprising, receiving at the server computer, from the first user'"'"'s Internet-capable mobile device, information indicating a current activity or status of the first user; and

ii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the current activity or status of the first user, or a current activity or status received from the second user.

40. The computer-readable non-transitory data storage medium of claim 38, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method wherein the at least one commercial offering is selected by the server computer based, at least in part, on data indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

41. The computer-readable non-transitory data storage medium of claim 38, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method:

i. further comprising, receiving a query at a server computer, from a first user'"'"'s Internet-capable device, the query containing one or more location parameters;

ii. wherein the transmitting for display in step (b) further comprises transmitting for display, at least one of;

A. information indicating a most recently updated status or location received from the at least one second user whose location information fits the location parameters; and

B. the at least one commercial offering; and

iii. wherein the at least one commercial offering is selected by the server computer based, at least in part, on at least one of the location parameters.

42. The computer-readable non-transitory data storage medium of claim 41, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method that further comprises, in response to a request from the first user, automatically sending to at least one of those second users whose location information fits the location parameters:

i. an invitation from the first user; and

ii. the at least one commercial offering.

43. The computer-readable non-transitory data storage medium of claim 38, wherein the computer-readable non-transitory data storage medium further storing indicia of instructions for a processor to perform a method wherein the at least one commercial offering comprises a bar code formatted for display on the Internet-capable mobile device.

44. A computer system for presenting advertisements related to a current physical location of a user to other persons associated with that user, the system comprising:

a. a database storing entries indicative of an agreed-upon connection between pairs of the users; and

b. a computer having an Internet interface, coupled to the database, and structured and programmed to;

i. transmit for display, on a first user'"'"'s Internet-capable mobile device, information indicating a most recently updated status received from at least one second user, the second user being selected based, at least in part, on said entries stored in the database associated with the first user;

ii. receive, from the first user'"'"'s Internet-capable mobile device, information indicating a current physical location of the first user; and

iii. select at least one commercial offering based, at least in part, on the first user'"'"'s current physical location and transmit for display, on the first user'"'"'s

Internet-capable mobile device, the at least one commercial offering.

45. A computer system of claim 44, wherein the computer is further structured and programmed:

i. to receive, from the first user'"'"'s Internet-capable mobile device, information indicating a current activity or status of the first user; and

ii. to automatically select the at least one commercial offering based, at least in part, on the information indicating the current activity or status of the first user.

46. The computer system of claim 44, wherein the computer is further structured and programmed to automatically select the at least one commercial offering based, at least in part, on the information indicative of at least one past response by the first user to a previous commercial offering selected by the server computer.

47. The computer system of claim 44, wherein the computer is further structured and programmed:

i. to receive a query from the first user'"'"'s Internet-capable mobile device, the query containing one or more location parameters;

ii. to automatically select the at least one commercial offering based, at least in part, on the one or more location parameters; and

iii. in response to receipt of the query, to automatically transmit for display on the first user'"'"'s mobile device, at least one of;

A. the at least one commercial offering; and

B. information indicating the most recently updated status or location information received from the at least one second user whose location information fits the location parameters.

48. The computer system of claim 47, wherein the computer is further structured and programmed to, in response to a request from the first user, automatically send to the at least one second user whose location information fits the location parameters:

A. an invitation from the first user; and

B. the at least one commercial offering.

49. The computer system of claim 44, wherein the at least one commercial offering comprises a bar code formatted for display on the first user'"'"'s Internet-capable mobile device.