Systems and methods for dealing with online activity based on delivery of a television advertisement

  • US 8,595,069 B2
  • Filed: 12/30/2010
  • Issued: 11/26/2013
  • Est. Priority Date: 12/31/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method of dealing with online activity of a first user having a first set-top box and a first online user interface device, the method comprising:

  • (a) receiving at a computer a notification, wherein the notification;

    (i) includes or references a first set-top box identifier, and (ii) results from and signifies a first television advertisement presented using the first set-top box that corresponds to the first set-top box identifier; and

    (b) using the notification, automatically with the computer causing a first action to be taken with respect to online activity through the first online user interface device subsequent to presentation of the first television advertisement, which first online user interface device corresponds, at a time of the first action, to a first online user interface device identifier;

    (c) wherein the first online user interface device identifier and the first set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier, based on automatically recognizing that the first online user interface device corresponding to the first online user interface device identifier and the first set-top box corresponding to the first set-top box identifier are connected, independently of each other, to a common local area network.

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