Network content message placement management

• US 8,615,431 B1
• Filed: 09/29/2011
• Issued: 12/24/2013
• Est. Priority Date: 09/29/2011
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Bell, Charles H., Jenkins, Jonathan A.
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): PATEL, DIPEN M
• Application Number:
  US13/249,047
• Time in Patent Office: 817 Days
• Field of Search: 705/14.48, 705/400
• US Class Current: 705/14.48
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A network content message placement management process is directed to the processing and management of messages in content displayed at a client computing device. A client computing device provides message placement configuration information to a network computing and storage provider. The network computing and storage transmits message placement requests to a content provider based on the message placement configuration information. The client computing device may subsequently directly or indirectly request content from the content provider. The content provided from the content provider may include one or more of the alternative messages provided in the message placement configuration information. Illustratively, the alternative messages may be included in place of other messages, such as advertisements, from third party message providers.

Claims

1. A computer-implemented method for advertisement placement management comprising:

as performed by advertising management component comprising one or more computing devices configured to execute specific instructions,

obtaining, at the network advertising management component, advertisement alternative placement configuration information from a client computing device, wherein the advertisement alternative placement configuration information includes one or more alternative images selected by a user at the client computing device, and wherein the advertisement alternative placement configuration information includes preferences associated with the placement of the alternative images in network content requested by the user at the client computing device;

determining, by the network advertising management component, one or more advertisement alternative placement requests based on the advertisement alternative placement configuration information, where each of the one or more advertisement alternative placement requests is associated with at least one of the one or more alternative images and at least one financial value associated with a maximum that the user is willing to pay to substitute the at least one of the one or more alternative images for one or more advertisements in content at the client computing device; and

providing, by the network advertising management component, the one or more advertisement alternative placement requests to an advertisement placement provider, wherein the advertisement alternative placement requests are processed by the advertisement placement provider to cause content displayed at the client computing device to include one or more of the one or more alternative images based on the at least one financial value associated with each of the one or more advertisement alternative placement requests, wherein the displayed content includes one or more advertisement placement slots for the display of advertisements, and wherein the included one or more of the one or more alternative images are displayed in the one or more advertisement placement slots of the displayed content at the client computing device.

2. The method of claim 1, wherein the displayed content is a Web page.

3. The method of claim 1, wherein the advertisement placement provider provides the displayed content to the client computing device.

4. The method of claim 1, wherein the advertisement placement slots of the displayed content correspond to network identifiers associated with the advertisement placement provider.

5. The method of claim 4, wherein the advertisement placement provider is configured to provide the client computing device with the included one or more of the one or more alternative images based on the network identifiers associated with the advertisement placement provider.

6. The method of claim 1, wherein the advertisement alternative placement requests are processed by the advertisement placement provider to cause content displayed at the client computing device to include one or more of the one or more alternative images based on whether the at least one financial value associated with each of the one or more advertisement alternative placement requests exceeds a financial value associated with an advertisement placement.

7. A system for message placement management comprising:

one or more computer processors; and

at least one computer memory accessible by at least one of the one or more computer processors, the at least one computer memory storing an executable software module, wherein the at least one of the one or more computer processors is configured to execute the software module to provide one or more message placement requests associated with a client computing device to a message placement provider,

wherein each of the one or more message placement requests are associated with one or more alternative messages and at least one financial value, the one or more alternative messages and the at least one financial value selected by a user of the client computing device, and

wherein the message placement requests are processed by the message placement provider to cause a representation of content displayed at the client computing device to include at least one of the one or more alternative messages, selected by the user of the client computing device, based on the at least one financial value selected by the user of the client computing device.

8. The system of claim 7, wherein the message placement provider corresponds to at least one of a content provider and an advertisement placement provider.

9. The system of claim 7, wherein the one or more alternative messages include an image, a video clip, a text segment, or an animation.

10. The system of claim 7, wherein the representation of content displayed at the client computing device includes one or more message placement slots.

11. The system of claim 10, wherein at least one of the alternative messages is displayed in at least one of the one or more message placement slots at the client computing device.

12. The system of claim 10, wherein at least one of the alternative messages is displayed in all the one or more message placement slots at the client computing device.

13. The system of claim 11, wherein the one or more message placement slots comprise advertisement placement slots for the placement of advertising.

14. The system of claim 7, wherein the message management component is further operable to generate the message placement requests based on message placement configuration information obtained from the client computing device.

15. The system of claim 7, wherein the message management component is further operable to provide the representation of content displayed at the client computing device to the client computing device in response to a content request.

16. The system of claim 15, wherein the message management component is further operable to generate the message placement requests based at least in part on the content request.

17. The system of claim 7, wherein the financial value is associated with a value of placing a message in network content.

18. The system of claim 17, wherein the representation of content displayed at the client computing device is caused to include at least one of the one or more alternative messages if the at least one message placement value corresponds to a highest value bid for the placement of a message.

19. A computer-implemented method for message placement management comprising:

as performed by a message component comprising one or more computing devices configured to execute specific instructions,

determining one or more message placement requests based on message placement configuration information associated with a client computing device, wherein each of the one or more message placement requests is associated with at least alternate message information and at least one financial value selected by a user of the client computing device; and

providing the one or more message placement requests to a message placement provider, wherein the message placement requests are processed by the message placement provider to cause a representation of content displayed at the client computing device to include one or more alternative messages associated with the alternate message information based on the financial value selected by the user of the client computing device.

20. The computer-implemented method of claim 19, wherein the one or more alternative messages include at least one of an image, a video clip, a text segment, and an animation.

21. The computer-implemented method of claim 19, wherein the representation of content displayed at the client computing device includes one or more message placement slots.

22. The computer-implemented method of claim 21, wherein at least one of the alternative messages is displayed in at least one of the one or more message placement slots at the client computing device.

23. The computer-implemented method of claim 21, wherein at least one of the alternative messages is displayed in all the one or more message placement slots at the client computing device.

24. The computer-implemented method of claim 22, wherein the one or more message placement slots comprise advertisement placement slots for the placement of advertising.

25. The computer-implemented method of claim 19, wherein the message placement configuration information is obtained from the client computing device.

26. The computer-implemented method of claim 19 further comprising providing the representation of content displayed at the client computing device to the client computing device in response to a content request.

27. The computer-implemented method of claim 26 further comprising determining the message placement requests based at least in part on the content request.

28. The computer-implemented method of claim 19, wherein the financial value is associated with a value of placing a message in network content.

29. The computer-implemented method of claim 28, wherein the representation of content displayed at the client computing device is caused to include at least one of the one or more alternative messages if the at least one message placement value corresponds to a highest value bid for the placement of a message.