System and method for evaluating vehicle purchase loyalty
First Claim
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1. A non-transitory computer readable medium whose contents include computer-executable instructions which direct a vehicle loyalty evaluation system to:
- select vehicle purchase records dated within an analysis time period;
group related vehicle purchase records by household;
add related historical vehicle purchase records and historical vehicle disposal records to grouped vehicle purchase records;
define at least one correlation window; and
analyze selected vehicle purchase records with at least some of the related historical vehicle records within the correlation window to determine a household loyalty, wherein at least some of the related historical vehicle records fall within the correlation window but outside the analysis time period,wherein the household loyalty comprises a garage loyalty, a disposal loyalty, a garage migration metric and a disposal migration metric for a given household,wherein the garage loyalty metric is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one vehicle purchase record for the given household, and a vehicle manufacturer, make or model associated with at least one historical purchase record for the given household,wherein the disposal loyalty metric is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one vehicle purchase record for the given household, and the vehicle manufacturer, make or model associated with at least one historical vehicle disposal record for the given household,wherein the garage migration metric is an indication of the vehicle manufacturer, make, model and segment associated with at least one vehicle purchase record for the given household, in relation to the vehicle manufacturer, make, model or segment associated with at least one historical vehicle purchase record for the given household, andwherein the disposal migration metric is an indication of the vehicle manufacturer, make, model and segment associated with at least one vehicle purchase record for the given household, in relation to the vehicle manufacturer, make, model or segment associated with at least one historical vehicle disposal record for the given household.
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Abstract
One embodiment of the system and method described herein provides a vehicle loyalty system that gathers data on an individual'"'"'s or a household'"'"'s vehicles and analyzes purchase and disposal records within a particular time frame relative to the purchase date of each unique vehicle to determine brand and related loyalties. The system and method offer unique window definitions surrounding each purchase record such that data straddling a study time frame will still be caught and analyzed.
250 Citations
10 Claims
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1. A non-transitory computer readable medium whose contents include computer-executable instructions which direct a vehicle loyalty evaluation system to:
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select vehicle purchase records dated within an analysis time period; group related vehicle purchase records by household; add related historical vehicle purchase records and historical vehicle disposal records to grouped vehicle purchase records; define at least one correlation window; and analyze selected vehicle purchase records with at least some of the related historical vehicle records within the correlation window to determine a household loyalty, wherein at least some of the related historical vehicle records fall within the correlation window but outside the analysis time period, wherein the household loyalty comprises a garage loyalty, a disposal loyalty, a garage migration metric and a disposal migration metric for a given household, wherein the garage loyalty metric is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one vehicle purchase record for the given household, and a vehicle manufacturer, make or model associated with at least one historical purchase record for the given household, wherein the disposal loyalty metric is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one vehicle purchase record for the given household, and the vehicle manufacturer, make or model associated with at least one historical vehicle disposal record for the given household, wherein the garage migration metric is an indication of the vehicle manufacturer, make, model and segment associated with at least one vehicle purchase record for the given household, in relation to the vehicle manufacturer, make, model or segment associated with at least one historical vehicle purchase record for the given household, and wherein the disposal migration metric is an indication of the vehicle manufacturer, make, model and segment associated with at least one vehicle purchase record for the given household, in relation to the vehicle manufacturer, make, model or segment associated with at least one historical vehicle disposal record for the given household. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-implemented vehicle loyalty evaluation system comprising:
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a processor that supports operation of a software application; a repository of vehicle data comprising a plurality of data items regarding vehicle purchases and a plurality of data items regarding vehicle disposals within an analysis time period, wherein the repository is accessible by the processor; a household matching module configured to match at least one of the plurality of data items regarding vehicle purchases and at least one of the plurality of data items regarding vehicle disposals to one of the plurality of households, wherein the household matching module is executed on the computer system; a repository of vehicle data comprising a plurality of historical data items regarding vehicle purchases and vehicle disposals associated with at least one of the plurality of households, wherein the repository is accessible by the computer system; and a loyalty module programmed to analyze, for at least one household, the matched plurality of data items regarding vehicle purchases, the matched plurality of data items regarding vehicle disposals and the plurality of historical data items, within at least one correlation time window, to determine a garage loyalty, a disposal loyalty, a garage migration and a disposal migration metric, wherein at least some of the historical data items fall within the correlation window but outside the analysis time period, wherein the loyalty module is executed on the computer system, wherein the garage loyalty metric for a given household is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one data item regarding a vehicle purchase for the given household, and a vehicle manufacturer, make or model associated with at least one historical data item regarding a vehicle purchase for the given household, wherein the disposal loyalty metric is an indicator of consistency between at least one of a vehicle manufacturer, make and model associated with at least one data item regarding a vehicle purchase for the given household, and a vehicle manufacturer, make or model associated with at least one historical data item regarding a vehicle disposal for the given household, wherein the garage migration metric is an indication of a vehicle manufacturer, make, model and segment associated with at least one data item regarding a vehicle purchase for the given household, in relation to a vehicle manufacturer, make, model or segment associated with at least one historical data item regarding a vehicle purchase for the given household, wherein the disposal migration metric is an indication of a vehicle manufacturer, make, model and segment associated with at least one data item regarding a vehicle purchase for the given household, in relation to a vehicle manufacturer, make, model or segment associated with at least one historical data item regarding a vehicle disposal for the given household. - View Dependent Claims (8, 9, 10)
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Specification