System and method for generating user contexts for targeted advertising

  • US 8,626,818 B2
  • Filed: 04/12/2007
  • Issued: 01/07/2014
  • Est. Priority Date: 08/03/2006
  • Status: Expired due to Fees
First Claim
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1. A method of generating user contexts, to enable context sensitive advertising, by encouraging users of a system to participate through different end points of the system and using information of user actions, information of user profile and information of user location to generate context, the method comprising:

  • storing information about a plurality of users and their profiles at a central server by the system;

    allowing the users to engage in actions through a respective communication device at a plurality of end points of the system;

    registering information of the actions and the location of the actions performed by the users through the communication device at the central server;

    categorizing each of the actions in to at least one pre-defined business event information based on user behavior;

    generating contexts of the users by combining their profile information with the business event information; and

    choosing appropriate contexts by filtering the generated contexts based on a statistical analysis of previous history of the actions by users.

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