Presenting sponsored content on a mobile communication facility
First Claim
1. A computer-implemented method for positioning targeted sponsored content on a cellular phone, the method comprising the steps of:
- assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes;
a credit card datum received from a credit card provider, wherein the credit card datum includes a current balance or credit limit associated with a credit card issued to the user; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
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Abstract
A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone including (i) a credit card datum; and (ii) a predefined hardware or software characteristic of the cellular phone; (c) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (d) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface.
709 Citations
15 Claims
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1. A computer-implemented method for positioning targeted sponsored content on a cellular phone, the method comprising the steps of:
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assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes; a credit card datum received from a credit card provider, wherein the credit card datum includes a current balance or credit limit associated with a credit card issued to the user; and a predefined hardware or software characteristic of the cellular phone; prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. - View Dependent Claims (2, 3, 4, 5)
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6. A system for positioning targeted sponsored content on a cellular phone, the system comprising one or more computers having non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes; a credit card datum received from a credit card provider, wherein the credit card datum includes a current balance or credit limit associated with a credit card issued to the user; and a predefined hardware or software characteristic of the cellular phone; prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. - View Dependent Claims (7, 8, 9, 10)
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11. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a processor of a computer, causes the processor to position targeted sponsored content on a cellular phone, by performing the steps of:
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assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes; a credit card datum received from a credit card provider, wherein the credit card datum includes a current balance or credit limit associated with a credit card issued to the user; and a predefined hardware or software characteristic of the cellular phone; prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. - View Dependent Claims (12, 13, 14, 15)
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Specification