Increasing the relevancy of media content

• US 8,635,058 B2
• Filed: 03/02/2010
• Issued: 01/21/2014
• Est. Priority Date: 03/02/2010
• Status: Active Grant

• Current Assignee: Nilang Patel
• Original Assignee: Nilang Patel
• Inventors: Patel, Nilang
• Primary Examiner(s): GUERRA-ERAZO, EDGAR X
• Application Number:
  US12/716,170
• Publication Number:
  US 20110218812A1
• Time in Patent Office: 1,421 Days
• Field of Search: 704/2, 704/3, 704/4, 704/9, 704/10, 704/235, 704/246, 704/243, 704/270, 704/270.1, 704/275, 704/260, 704/258
• US Class Current: 704/2
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/04 Billing or invoicing

Abstract

The present invention relates to increasing the relevance of media content communicated to consumers who are consuming the media content. In this regard, at least one of a personal device can be synced with a media device, each of the personal device is associated with at least one of a consumer who is proximate the media device. At least one of a preferred human language associated with at least one of the personal device can be determined. The media device or media content can be configured and or caused to be communicated in at least one of the preferred human language to increase relevance of the media content communicated to the consumer. Other embodiments can include communicating at least a portion of the media content on the personal device and selecting relevant media content based in part on language, cultural, ethnic, time, day, occasion, or geography.

Claims

1. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers the method comprising:

associating a consumer with a personal device and the personal device with a human language preference of the consumer;

affixing the media device, in public view, visually accessible by the consumer;

syncing at least one of the personal device with the media device, when the consumer, in possession of the personal device, is within viewable proximity of the media device;

determining at least one of a preferred human language, by way of data communicating the human language preference associated with the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer; and

configuring the media device or the media content associated with the media device to be communicated, to all consumers visually proximate the media device, in at least the preferred human language,

wherein communicating the media content in language familiar to the consumer increases the relevance of the media content communicated to the consumer.

2. The method in accordance with claim 1, further comprising:

communicating at least portion of audio or video of the media content on the media device in at least one of the preferred human language.

3. The method in accordance with claim 1, further comprising:

selecting the media content to be presented on the media device based in part on the preferred human language, a culture associated with the preferred human language, or a geography associated with the preferred human language.

4. The method in accordance with claim 1, further comprising:

receiving at least portion of audio or video associated with the media content on the personal device.

5. The method in accordance with claim 1, further comprising:

allowing the consumer to interact with the media content by way of the personal device.

6. The method in accordance with claim 1, further comprising:

transitioning at least portion of audio or video communication of the media content from the media device to the personal device when the personal device is no longer proximate the media device.

7. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers the method comprising:

associating a consumer with a personal device and the personal device with a human language preference of the consumer;

affixing the media device, in public view, visually accessible by the consumer;

allowing more than one of the personal device to sync with the media device, when any of the consumer, in possession of at least one of the personal device, is within viewable proximity of the media device;

analyzing to determine at least one of an optimum preferred human language, at least one of the optimum preferred human language being determined based in part on gathering plurality of the human language preference by data communication then analysis of plurality of the human language preference associated with each of the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, at least one of the optimum human language selection being based in part on patterns discerned from the human language preference analysis; and

causing the media device or the media content associated with the media device to communicate the media content to all consumers visually proximate the media device in at least one of the optimum preferred human language.

8. The method in accordance with claim 7, further comprising:

communicating at least portion of audio or video of the media content on the media device in more than one of the optimum preferred human language to all consumer visually proximate the media device.

9. The method in accordance with claim 7, further comprising:

determining at least one of a secondary preferred human language.

10. The method in accordance with claim 9, further comprising:

communicating the optimum preferred human language in an optimum human language media format; and

communicating the secondary preferred human language in a secondary human language media format.

11. The method in accordance with claim 7, further comprising:

receiving at least portion of the media content on an in-vehicle media system.

12. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers, the method comprising:

associating a consumer with a personal device and the personal device with a human language preference of the consumer;

affixing the media device, in public view, visually accessible by the consumer;

syncing the personal device with the media device, when the consumer, in possession of the personal device, is within viewable proximity of the media device;

determining a preferred human language, by way of data communicating the human language preference associated with the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer; and

communicating at least portion of audio or video of the media content in the preferred human language, on the media device, to all consumers visually proximate the media device, wherein communicating the media content in the preferred human language increases relevance of the media content with the consumer.

13. The method in accordance with claim 12, further comprising:

charging a non-premium rate when the media content is not communicated in the preferred human language; and

charging a premium rate when the media content is communicated in the preferred human language.

14. The method in accordance with claim 12, further comprising:

charging a premium rate when the media content is communicated in the preferred human language.

15. The method in accordance with claim 12, further comprising:

receiving at least portion of audio or video associated with the media content on the personal device.

16. The method in accordance with claim 12, further comprising:

allowing the consumer to interact with the media content by way of the personal device.

17. The method in accordance with claim 12, wherein syncing further comprising syncing with a server associated with the media device.

18. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers, the method comprising:

associating each of a plurality of consumers with a personal device and the personal device with a human language preference;

affixing the media device, in public view, visually accessible by at least some of the plurality of consumers;

determining at least one of a preferred human language of at least one of the plurality of consumers proximate the media device, by way of data communicating the human language preference associated with the personal device proximate the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer;

determining at least one of a relevant media content based on at least the physical location of the media device; and

causing the relevant media content to be communicated by way of the media device, in at least one of the preferred human language, to all consumers visually proximate the media device.

19. The method in accordance with claim 18, further comprising:

syncing the personal device with the media device, when the consumer, in possession of the personal device, is within viewable proximity of the media device.

20. The method in accordance with claim 19, wherein syncing further comprising:

communicating data between the personal device and a server, the server having data communication access with the media device.

21. The method in accordance with claim 19, wherein syncing further comprising:

communicating data between the personal device and the media device.

22. A method of increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage fixed in a public view location and typically only visually accessible to consumers, the method comprising:

associating a consumer with a personal device and the personal device with a human language preference of the consumer;

affixing the media device, in public view, visually accessible by the consumer;

communicating, when not synced with the personal device, the media content on the media device at a media content charge rate of non-premium, to all consumers visually proximate the media device;

syncing at least one of the personal device with the media device, when the consumer, in possession of the personal device, is within viewable proximity of the media device; and

communicating the media content on the media device, when synced with the personal device, at the media content charge rate of premium, to all consumers visually proximate the media device.

23. The method in accordance with claim 22, further comprising:

determining a preferred human language, by way of data communicating the human language preference associated with the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer.

24. A personal device for increasing the relevance of a media content communicated to consumers who are consuming the media content, the media content being displayed on a media device, the media device being public display advertising signage typically only visually accessible to consumers, the personal device comprising:

a means for syncing with at least one of a media device, when a consumer, in possession of a personal device, is within viewable proximity of the media device; and

a computer readable medium encoded with instructions for associating the consumer with the personal device and the personal device with a human language preference of the consumer;

causing wirelessly the human language preference to be communicated, by way of the means for syncing, to the media device;

wherein the media device is affixed in public view, visually accessible by the consumer and a preferred human language is determined, by way of data communicating the human language preference associated with the personal device synced with the media device or synced with a network resource which manages the media content associated with the media device, preferably the preferred human language being determined based in part on closest match with the human language preference of the consumer;

wherein the media device or the media content associated with the media device is configured or caused to be communicated in the preferred human language, to all consumers visually proximate the media device, to increase relevance of the media content communicated to the consumer.

25. The personal device in accordance with claim 24, further comprising:

a wireless control means and the computer readable medium encoded with instructions for using the wireless control means to perform data entry on the media device, and controlling interaction with media content associated with the media device.

26. The personal device in accordance with claim 24, further comprising:

a means for interacting with at least a portion of the media content and the computer readable medium encoded with instructions for receiving and displaying at least a portion of the media content on the personal device, and engendering the consumer to interact with at least a portion of the media content on the personal device.