Multi-level architecture for image display

• US 8,635,537 B1
• Filed: 06/29/2007
• Issued: 01/21/2014
• Est. Priority Date: 06/29/2007
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Kan, Chi Ming, Sakamoto, Ares
• Primary Examiner(s): Hur, Ece
• Application Number:
  US11/771,983
• Time in Patent Office: 2,398 Days
• Field of Search: 705/14.73, 705/26, 705/14.4, 705/14.66, 705/14.49, 715/744, 715/745, 715/764
• US Class Current: 715/745
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/2866 Architectures; Arrangements
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system and method for providing the dynamic display of content is provided. A network resource, such as Web page, can include a plurality of dynamic content modules. Depending on the available display area and additional display criteria, each dynamic content module displays a subset content. Each dynamic content module corresponds to an integration of multiple layers of content, such as text, graphics and image rendering information.

Claims

1. A computer-implemented system for displaying content, the system comprising:

a service provider interface for receiving client content requests from a client device, wherein the service provider interface is coupled to;

an item catalog for storing item information, wherein content-scalable dynamic content modules are constructed based on information associated with items from the item catalog, wherein the content of the content-scalable dynamic content modules is arranged in tabbed display sections, each tabbed display section associated with displaying dynamic content modules associated with different consumer categories, the consumer categories of;

early adopters, bargain hunters and browsers;

a user profile data store for storing user profile information; and

a dynamic content data store for storing the content-scalable dynamic content modules, the content-scalable dynamic content modules including content related to a client-requested item, the content included in the content-scalable dynamic content module includes advertisement related to the client-requested item based on the user profile and wherein the content-scalable dynamic content modules each comprise a text layer, a transparency layer, and an image layer integrated in a predetermined order to form the content related to a client-requested item, wherein each of the text, transparency and image layers is associated with display rules to determine whether each layer will be displayed, wherein the display rules are evaluated on the client device at the time the content is rendered on the client device to determine which layers of the content to display based on;

a current size of a display area of the client device allocated to display the content related to the client-requested item, the other layers, and other display areas of the client device corresponding to other content; and

wherein a display of at least one of the text layer, the transparency layer and the image layer is dynamically changed on the client device, the dynamic change of the at least one layer based on a change in at least one of;

the current size of the display area of the client device allocated to display the content related to the client-requested item, the other layers, or the other display areas of the client device corresponding to other content; and

wherein the service provider interface, in response to the client content requests, provides the content-scalable dynamic content modules and the display rules to the client device, wherein the content-scalable dynamic content modules are based on the user profile information.

2. The system of claim 1, wherein the server provider interface comprises a Web server.

3. The system of claim 1, wherein the content-scalable dynamic content modules are created based on templates.

4. The system of claim 1, wherein the content-scalable dynamic content modules include executable code.

5. The system of claim 4, wherein the executable code corresponds to the display rules.

6. The system of claim 1, further comprising content-scalable dynamic content modules including content that is automatically changed on a periodic basis.

7. The system of claim 1, wherein the transparency layer comprises a plurality of transparency sections, each transparency section having a different opacity.

8. The system of claim 7, wherein the text layer is positioned on top of the transparency layer and the transparency layer is positioned on top of the image layer with respect to a viewer of the content.

9. The system of claim 8, wherein the transparency sections are used to control a degree of visibility of the image layer.

10. The system of claim 8, wherein the layers of content further comprises a background layer and wherein the image layer is positioned on top of the background layer.

11. The system of claim 1, wherein the layers correspond to two or more image layers.

12. The system of claim 1, wherein the tabbed display sections include static user-type sections.

13. The system of claim 1, wherein the tabbed display sections include dynamic content-type sections.

14. The system of claim 1, wherein the content-scalable dynamic content modules control the display of tabbed display sections based on user profile.

15. The system of claim 1, wherein the dynamic content data store stores a plurality of content-scalable dynamic content modules for each user profile.

16. The system of claim 15, wherein the content-scalable dynamic content modules provided in response to the client content request are selected from the plurality of the content-scalable dynamic content modules.

17. The system of claim 1, wherein the content-scalable dynamic content modules include a plurality of types, wherein each of the types is associated with a different user profile.

18. A computer-implemented method of displaying content, the method comprising:

in response to receiving a client content request from a client device, retrieving a user profile from a user profile data store;

retrieving a plurality of content-scalable dynamic content modules from the dynamic content data store based on the user profile information, the content-scalable dynamic content modules including content comprising multiple layers integrated in a predetermined order to form the content related to a client-requested item, wherein each of the multiple layers is associated with display rules to determine whether each layer will be displayed and wherein the content of the content-scalable dynamic content modules is arranged in tabbed display sections, each tabbed display section associated with displaying dynamic content modules associated with different consumer categories, the consumer categories including of;

early adopters, bargain hunters and browsers, wherein the content included in the content-scalable dynamic content module includes advertisement related to the client-requested item based on the user profile and wherein the display rules are used on the client device at the time the content is rendered on the client device to determine which layers of the content to display based on;

a current size of a display area of the client device allocated to display the content related to the client-requested item, the other layers, and

other display areas of the client device corresponding to other content; and

wherein the display of at least one of the multiple layers on the client device is automatically changed based on a change in at least one of;

the current size of the display area of the client device allocated to display the content related to the client-requested item, the other layers, or the other display areas of the client device corresponding to other content; and

providing the display rules and the plurality of content-scalable dynamic content modules for display on the client device in response to receiving the client content request.

19. The method of claim 18, wherein the content-scalable dynamic content modules are created based on templates.

20. The method of claim 18, wherein retrieving the plurality of content scalable dynamic content modules comprises retrieving the plurality of content-scalable dynamic content modules based on the user profile.

21. The method of claim 18, wherein the content comprises information about an item from an item catalog.

22. The method of claim 21, wherein the content comprises advertisement related to the content.

23. The method of claim 18, wherein the multiple layers of content comprise a text layer, a transparency layer, and an image layer.

24. The method of claim 23, wherein the multiple layers comprise a plurality of image layers, wherein each image layer includes separate content display rules.

25. The method of claim 23, wherein the transparency layer comprises a plurality of transparency sections, each transparency section having a different opacity.

26. The method of claim 25, wherein the text layer is positioned on top of the transparency layer and the transparency layer is positioned on top of the image layer with respect to a viewer of the content.

27. The method of claim 26, wherein the multiple layers of content further comprises a background layer and wherein the image layer is positioned on top of the background layer.

28. The method of claim 25, wherein the transparency sections are used to control a degree of visibility of the image layer.

29. The method of claim 18, wherein the tabbed display sections include static user-type sections.

30. The method of claim 18, wherein the tabbed display sections include dynamic content-type sections.

31. The method of claim 18, wherein the content-scalable dynamic content modules control the display of tabbed display sections based on user profile.

32. The method of claim 18, wherein the plurality of content-scalable dynamic content modules is associated with the user profile.

33. The method of claim 18, wherein the content-scalable dynamic content modules include a plurality of types, wherein each of the types is associated with a different user profile.