Integrating sponsored media with user-generated content
First Claim
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1. A content generation apparatus for monetization of user-generated content comprising:
- a sponsored media repository, implemented by a computer, for storage and retrieval of a plurality of advertisements;
an authoring tool allowing a user to generate content on the computer for incorporating at least one advertisement with the user-generated content, said authoring tool comprising;
a user interface for submitting user-generated content;
an information extraction module, implemented on the computer, for extracting a set of keywords from the user-generated content and asynchronously transmitting the set of keywords to another computer that accesses the sponsored media repository;
a content matching module configured to receive the set of keywords and return unique identifiers corresponding to advertisements relevant to the set of keywords;
a sponsored media selection module, implemented by the computer, for asynchronously receiving the unique identifiers corresponding to advertisements relevant to the set of keywords to permit the user to select, through the user interface, at least one relevant advertisement from among the advertisements;
a media presentation module, implemented by the computer, forreceiving at least one selection of the relevant advertisement, for retrieving the relevant advertisement from the sponsored media repository and for publishing the advertisement on a web page with the user-generated content.
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Abstract
A variety of computer based service that permit users to edit, compose, upload, or otherwise generate content also provide for the integration of sponsored media into presentations along with user-generated content. An exemplary service generates text based on user input, provides tags based on the text to a sponsored media repository, receives a sponsored media data structure in return, and formats sponsored media from the data structure for display to the user.
10 Citations
14 Claims
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1. A content generation apparatus for monetization of user-generated content comprising:
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a sponsored media repository, implemented by a computer, for storage and retrieval of a plurality of advertisements; an authoring tool allowing a user to generate content on the computer for incorporating at least one advertisement with the user-generated content, said authoring tool comprising; a user interface for submitting user-generated content; an information extraction module, implemented on the computer, for extracting a set of keywords from the user-generated content and asynchronously transmitting the set of keywords to another computer that accesses the sponsored media repository; a content matching module configured to receive the set of keywords and return unique identifiers corresponding to advertisements relevant to the set of keywords; a sponsored media selection module, implemented by the computer, for asynchronously receiving the unique identifiers corresponding to advertisements relevant to the set of keywords to permit the user to select, through the user interface, at least one relevant advertisement from among the advertisements; a media presentation module, implemented by the computer, for receiving at least one selection of the relevant advertisement, for retrieving the relevant advertisement from the sponsored media repository and for publishing the advertisement on a web page with the user-generated content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method for monetization of user-generated content comprising:
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receiving user-generated content at a user interface implemented on a web page by a computer, extracting a set of keywords from the user-generated content input from a user, wherein the keywords are associated with the user-generated content; transmitting the set of keywords to another computer that accesses a sponsored media repository, wherein said sponsored media repository comprises a plurality of advertisements; receiving, from the other computer accessing the sponsored media repository, unique identifiers corresponding to advertisements relevant to the set of keywords; and formatting relevant advertisements corresponding to the unique identifiers to fit in a media selection module, implemented in the computer, wherein the media selection module permits the user to select at least one relevant advertisement from among the relevant advertisements for integration into a presentation along with the user-generated content; receiving, from the user, at least one selection of the relevant advertisement, for retrieving the relevant advertisement from the sponsored media repository the advertisement and for publishing the advertisement on a web page with the user-generated content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification