Personal augmented reality advertising
First Claim
1. A method comprising:
- causing, at least in part, detection of a proximity between a participant'"'"'s mobile device and a viewer'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available, the participant is registered with a promotional service, and the promotional service is independent from the participant and the viewer;
obtaining the biometric data in response to detecting the proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device;
causing, at least in part, determination, by the viewer'"'"'s mobile device, of a match between the biometric data of the participant and an image captured by a sensor of the viewer'"'"'s mobile device when in the proximity;
in response to the determination of the match, causing, at least in part, alteration, by the viewer'"'"'s mobile device, of the captured image by superimposing thereinto an advertisement that is associated with the participant by the promotional service; and
causing, at least in part, presentation, at the viewer'"'"'s mobile device, of the captured image superimposed with the advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
Personal augmented reality advertising involves detecting a proximity between a participant'"'"'s mobile device and a viewer'"'"'s mobile device. An identifier of the participant'"'"'s mobile device and biometric data that describes the participant have both been made publicly available. The biometric data is obtained in response to detecting the proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device. A match is detected between the biometric data of the participant and an image captured from a sensor of the viewer'"'"'s mobile device. In response to detecting the match, the captured image and an advertisement presented with the captured image is presented in the viewer'"'"'s mobile device. The advertisement is associated with the participant.
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Citations
20 Claims
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1. A method comprising:
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causing, at least in part, detection of a proximity between a participant'"'"'s mobile device and a viewer'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available, the participant is registered with a promotional service, and the promotional service is independent from the participant and the viewer; obtaining the biometric data in response to detecting the proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device; causing, at least in part, determination, by the viewer'"'"'s mobile device, of a match between the biometric data of the participant and an image captured by a sensor of the viewer'"'"'s mobile device when in the proximity; in response to the determination of the match, causing, at least in part, alteration, by the viewer'"'"'s mobile device, of the captured image by superimposing thereinto an advertisement that is associated with the participant by the promotional service; and causing, at least in part, presentation, at the viewer'"'"'s mobile device, of the captured image superimposed with the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13)
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9. An apparatus comprising:
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at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, cause, at least in part, detection of a proximity between a viewer'"'"'s mobile device and a participant'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available, the participant is registered with a promotional service, and the promotional service is independent from the participant and the viewer; in response to detecting the proximity, acquire the biometric data; capture an image by using a sensor of the viewer'"'"'s mobile device when in the proximity; cause, at least in part, determination, by the viewer'"'"'s mobile device, of a match between the biometric data of the participant and the captured image; in response to the determination of the match, cause, at least in part, alteration, by the viewer'"'"'s mobile device, of the captured image by superimposing thereinto an advertisement that is associated with the participant by the promotional service; and cause, at least in part, presentation, at the viewer'"'"'s mobile device, of the captured image superimposed with the advertisement. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
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causing, at least in part, detection of a proximity between a viewer'"'"'s mobile device and a participant'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available, the participant is registered with a promotional service, and the promotional service is independent from the participant and the viewer; in response to detecting the proximity, acquiring the biometric data; causing, at least in part, determination, by the viewer'"'"'s mobile device, of a match between the biometric data of the participant and an image captured by a sensor of the viewer'"'"'s mobile device when in the proximity; in response to the determination of the match, causing, at least in part, alteration, by the viewer'"'"'s mobile device, of the captured image by superimposing thereinto an advertisement that is associated with the participant by the promotional service; and causing, at least in part, presentation, at the viewer'"'"'s mobile device, of the captured image superimposed with the advertisement.
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20. A system comprising:
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a participant'"'"'s mobile device configured to make biometric data that describes the participant and the participant'"'"'s mobile device publicly available, wherein the participant is registered with a promotional service, and the promotional service is independent from the participant and the viewer; a viewer'"'"'s mobile device configured to; detect a proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device; acquire the biometric data in response to detecting the proximity; capture an image when in the proximity; determine a match between the biometric data of the participant and the captured image; in response to the determination of the match, alter the captured image by superimposing thereinto an advertisement that is associated with the participant by the promotional service; and present the captured image superimposed with the advertisement.
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Specification