Real time user activity-driven targeted advertising system

• US 8,645,209 B2
• Filed: 12/14/2010
• Issued: 02/04/2014
• Est. Priority Date: 12/14/2010
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Inventors: Mandyam, Srinivas A., Vedati, Krishna, Williams, David Lothele
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US12/968,231
• Publication Number:
  US 20120150645A1
• Time in Patent Office: 1,148 Days
• Field of Search: 705/14
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.

Claims

1. A method of delivering a selected advertisement to a target advertising market, comprising:

with at least one computing device, collecting data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location;

analyzing, by the least one computing device, the data relating to consumer information gathering;

determining an indication of consumer interest that corresponds to the time period and the location;

defining, by the at least one computing device, the target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location;

identifying, by the least one computing device, a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users;

identifying, by the least one computing device, the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and

transmitting, by the at least one computing device, the selected advertisement via at least one communication channel to the second set of user devices.

2. The method of claim 1, wherein the defining the target advertising market comprises defining the target advertising market at least by presence of a selected user device within the target advertising market and a selected time period.

3. The method of claim 1, wherein the defining the target advertising market comprises defining the target advertising market at least by information regarding a selected user device user, other than presence of the selected user device within the target advertising market, and collected prior to defining the target advertising market.

4. The method of claim 1, wherein the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on an Internet for a selected topic.

5. The method of claim 1, wherein:

the transmitting comprises delivering the selected advertisement to the second set of user devices within the target advertising market; and

the at least one communication channel is capable of being used to deliver the selected advertisement only to the second set of user devices within the target advertising market.

16. The method of claim 1, wherein the analyzing the data relating to consumer information gathering comprises comparing the data to a threshold number of search requests.

17. The method of claim 16, wherein:

the search requests from the first set of user devices correspond to a topic; and

the threshold number of search requests correspond to the topic.

18. The method of claim 17, wherein the threshold number of search requests is at least partially derived from historical data corresponding to the topic.

19. The method of claim 1, wherein the determining an indication of consumer interest that corresponds to the time period and the location comprises identifying, at least partially based on the data, a trend of search requests that corresponds to one or both of the time period and the location.

6. A non-transitory computer readable storage medium storing instructions for delivering a selected advertisement to a target advertising market, the instructions when executed by a computing device, perform a method comprising:

collecting data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location;

analyzing the data relating to consumer information gathering;

determining an indication of consumer interest that corresponds to the time period and the location;

defining the target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location;

identifying a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users;

identifying the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and

transmitting a selected advertisement via at least one communication channel to the second set of user devices.

7. The non-transitory computer readable storage medium of claim 6, wherein the defining the target advertising market comprises defining the target advertising market at least by presence of a selected user device within the target advertising market and a selected time period.

8. The non-transitory computer readable storage medium of claim 6, wherein the defining the target advertising market comprises defining the target advertising market at least by information regarding a selected user of a user device, other than presence of the selected user device within the target advertising market, and collected prior to defining the target advertising market.

9. The non-transitory computer readable storage medium of claim 6, wherein the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on an Internet for a selected topic.

10. The non-transitory computer readable medium of claim 6, wherein the at least one communication channel is capable of being used to deliver the selected advertisement only to user devices within the target advertising market.

11. A system for delivering a selected advertisement to a target market, comprising:

a computing device configured to;

collect data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location;

analyze the data relating to consumer information gathering;

determine an indication of consumer interest that corresponds to the time period and the location;

define a target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location;

identify a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users;

identify the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and

transmit, via at least one communication channel, a selected advertisement to the second set of user devices.

12. The system of claim 11, wherein the defining the target advertising market comprises defining the target advertising market at least by presence of a selected user device within the target advertising market and a selected time period.

13. The system of claim 11, wherein the defining the target advertising market comprises defining the target advertising market at least by information regarding a selected user device user, other than presence of the selected user device within the target advertising market, and collected prior to defining the target advertising market.

14. The system of claim 11, wherein the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on an Internet for a selected topic.

15. The system of claim 11, wherein the at least one communication channel is capable of being used to deliver the selected advertisement only to user devices within the target advertising market.