Advertisement rotation

• US 8,645,992 B2
• Filed: 08/12/2008
• Issued: 02/04/2014
• Est. Priority Date: 05/05/2006
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: Russell, Riley R., van Datta, Glen, Zalewski, Gary
• Primary Examiner(s): Pendleton, Brian
• Assistant Examiner(s): STRONCZER, RYAN S
• Application Number:
  US12/190,323
• Publication Number:
  US 20090083788A1
• Time in Patent Office: 2,002 Days
• Field of Search: None
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

Claims

1. A method for the selection and display of content, the method comprising:

delivering profile management data from a content display device to a profile management server, where the profile management data is associated with a user profile;

receiving ancillary advertisement content at the display device and in response to the profile management data delivered to the profile management server, wherein the ancillary advertisement content is identified based on the user profile;

storing the ancillary advertisement content at the content display device for subsequent display in response to trigger data processed by the display device, wherein a different selection of ancillary advertisement content is displayed in response to each subsequent processing of the trigger data by the display device, wherein the selection of ancillary advertisement content is an advertisement;

generating feedback data in response to a user interacting with the selection of ancillary advertisement content, the feedback data including seeking activity defining one or more discrete portions of the selection of ancillary advertisement content that were favored or disfavored;

updating a feedback profile with one or more new user preferences based on the feedback data indicating the portions of the selection of ancillary advertisement content defined by the seeking activity that were favored or disfavored, and wherein the feedback profile maintains information about the user, primary content previously requested by the user, and subject matter of the portions of advertisements in certain ancillary content previously provided to and observed by the user; and

transmitting the feedback profile to the profile management server to update the user profile regarding the one or more new user preferences, wherein future identification of ancillary advertisement content for delivery to the display device is based on the updated user profile.

7. The method of claim 1, wherein the seeking activity defines one or more discrete portions of the selection of ancillary advertisement content based on times during which play was paused, fast-forwarded over, or rewound.

2. A non-transitory computer-readable storage medium having embodied thereon instructions executable by a processor, the instructions corresponding to a method for selection and display of content, the method comprising:

delivering profile management data to a profile management server, where the profile management data is associated with a user profile;

receiving ancillary advertisement content in response to the profile management data delivered to the profile management server, wherein the ancillary advertisement content is identified based on the user profile;

storing the ancillary advertisement content for subsequent display in response to trigger data processed by the display device, wherein each subsequent processing of the trigger data results in a display of a different selection of ancillary advertisement content, wherein the selection of ancillary advertisement content is an advertisement;

generating feedback data in response to a user interacting with the selection of ancillary advertisement content, the feedback data including seeking activity defining one or more discrete portions of the selection of ancillary advertisement content that were favored or disfavored;

updating a feedback profile with one or more new user preferences based on the feedback data indicating the portions of the selection of ancillary advertisement content defined by the seeking activity that were favored or disfavored, and wherein the feedback profile maintains information about the user, primary content previously requested by the user, and subject matter of the portions of advertisements in certain ancillary content previously provided to and observed by the user; and

transmitting the feedback profile to the profile management server to update the user profile regarding the one or more new user preferences, wherein future identification of ancillary advertisement content for delivery to the display device is based on the updated user profile.

3. A content delivery system, the system comprising:

a client device that;

receives and stores content, and

generates feedback data in response to a user interacting with ancillary advertisement content, the feedback data including seeking activity indicating portions of a selection of the ancillary advertisement content were favored or disfavored, wherein the selection of ancillary advertisement content is an advertisement;

updates a feedback profile with one or more new user preferences based on the feedback data indicating the portions of the selection of ancillary advertisement content that were favored or disfavored, and wherein the feedback profile maintains information about the user, primary content previously requested by the user, and subject matter of the portions of advertisements defined by seeking activity in certain ancillary content previously provided to and observed by the user; and

transmits the feedback profile to the profile management server to update the user profile regarding the one or more new user preferences, wherein future identification of ancillary advertisement content for delivery to the display device is based on the updated user profile;

a primary content server that delivers primary content to the client device, wherein the primary content comprises trigger data;

an ancillary content server that delivers ancillary content to the client device; and

a profile management server that receives profile management data from the client device, the profile management data associated with a user profile for determining the ancillary content delivered to the client device, wherein the ancillary content is displayed by the client device in response to the processing of the trigger data and each subsequent processing of the trigger data results in the display of a different selection of ancillary content.

4. The content delivery system of claim 3, wherein the trigger data is associated with universal ancillary content.

5. The content delivery system of claim 3, wherein the trigger data is associated with targeted ancillary content.

6. The content delivery system of claim 3, wherein the trigger data is associated with context-specific ancillary content.