Mobile content tracking platform apparatuses and systems

• US 8,650,587 B2
• Filed: 12/30/2011
• Issued: 02/11/2014
• Est. Priority Date: 07/06/2011
• Status: Active Grant

• Current Assignee: Symphony Advanced Media, Inc.
• Original Assignee: Symphony Advanced Media, Inc.
• Inventors: Bhatia, Manish, Saxon, Michael Scott, Pratt, Nigel Stephen, Gurha, Pyeush
• Primary Examiner(s): Chung, Jason J
• Assistant Examiner(s): Parra, Omar S
• Application Number:
  US13/341,254
• Publication Number:
  US 20130014146A1
• Time in Patent Office: 774 Days
• Field of Search: None
• US Class Current: 725/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4222 Remote control device emulator integrated into a non-television apparatus, e.g. a PDA, media center or smart toy remote control device for a television receiver integrated into a mobile phone H04M1/72415
• CPC Class Codes: H04N 21/42221 Transmission circuitry, e.g. infrared [IR] or radio frequency [RF]
• CPC Class Codes: H04N 21/437 Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server flow control in data networks H04L47/10; streaming protocols, e.g. RTP or RTCP, H04L65/65; scheduling or organising the servicing of application requests in data packet switching networks H04L67/60
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 : Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44226 : on social networks
• CPC Class Codes: H04N 21/4758 : for providing answers, e.g. voting
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/4826 : using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/6334 : for authorisation, e.g. by transmitting a key wireless communications network key management H04W12/04; wireless communications network access security H04W12/08
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 : for generating interactive applications
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

The MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS (“Mobile-Track”) transforms user device activity data via Mobile-Track components, into user advertisement exposure data and advertisement effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parsing the monitored data traffic to determine a data content type of the data traffic; determining user media content exposure information from the parsed monitored data traffic based on the data content type; and generating user media content exposure statistics data.

Claims

1. A mobile content tracking and analyzing system, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for;

obtaining a user mobile device identifier;

monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;

retrieving a first data message from the monitored data traffic;

determining a first data content type of the first data message includes a media channel selection indication;

retrieving a second data message from the monitored data traffic;

determining a second data content type of the second data message includes audience atmospherics data

analyzing the audience atmospherics data to identify audience watching environment background noise;

determining user media content exposure information based on the media channel selection indication and the analysis of the audience atmospherics data; and

generating a user media content exposure report.

2. The system of claim 1, wherein the user mobile device identifier comprises a hardware identifier.

3. The system of claim 1, wherein the user mobile device identifier comprises a physical address.

4. The system of claim 1, wherein the data traffic is obtained via a mobile application instantiated on the user mobile device.

5. The system of claim 1, wherein the monitoring data traffic is obtained via a mobile meter.

6. The system of claim 1, wherein the determine a first data content type of the data traffic comprises extracting a data type filed value from a data event message.

7. The system of claim 1, wherein the data content type comprises any of:

a URL link, application information, media usage data, survey response data, and social data.

8. The system of claim 1, wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises a URL link; and

determining the URL link includes an advertisement.

9. The system of claim 8, wherein the determining user media content exposure information further comprises:

determining a classification of the advertisement;

obtaining identifying information of the advertisement; and

storing the identifying information with the user as advertisement exposure information.

10. The system of claim 1, wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises application information;

determining device application inventory; and

obtaining application group sharing information.

11. The system of claim 10, wherein the application group sharing information comprises a list of social connections.

12. The system of claim 1, wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises media usage information; and

determining a media title.

13. The system of claim 1, wherein the determining user media content exposure information comprises:

determining the monitored data traffic comprises social content; and

processing the social content to extract user impression indication.

14. The system of claim 13, wherein the user impression indication is related to a product name.

15. The system of claim 1, wherein the data traffic is monitored at a proxy server.

16. The system of claim 1, wherein the monitored data traffic further comprises any of:

TV channel changing events, mobile advertising data, mobile application usage data, social media profile, social media comments, and website visits.

17. The system of claim 1, wherein the user media content exposure statistics data comprises any of user brand impression measures.

18. The system of claim 17, wherein the user brand impression measures comprises a list of top mentioned brands.

19. A mobile content tracking and analyzing processor-implemented non-transitory storage medium storing processor-executable instructions to:

obtain a user mobile device identifier;

monitor data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;

retrieve a first data message from the monitored data traffic;

determine a first data content type of the first data message includes a media channel selection indication;

retrieve a second data message from the monitored data traffic;

determine a second data content type of the second data message includes audience atmospherics data

analyze the audience atmospherics data to identify audience watching environment background noise;

determine user media content exposure information from based on the media channel selection indication and the analysis of the audience atmospherics data; and

generate a user media content exposure report.

20. A mobile content tracking and analyzing system, comprising:

means for obtaining a user mobile device identifier;

means for monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking proxy server;

means for retrieving a first data message from the monitored data traffic;

means for determining a first data content type of the first data message includes a media channel selection indication;

means for retrieving a second data message from the monitored data traffic;

means for determining a second data content type of the second data message includes audience atmospherics data;

means for analyzing the audience atmospherics data to identify audience watching environment background noise;

means for determining user exposure to a user experienced media asset based on the media channel selection indication and the analysis of the audience atmospherics data;

means for retrieving a third data message from the monitored data traffic;

means for determining a third data content type of the third data message includes user social media content;

means for determining the user social media content indicates user exposure to the user experienced media asset; and

means for generating a user media content exposure report based on the user exposure to the user experienced media asset.