System, method, and computer program product for processing and visualization of information

• US 8,660,869 B2
• Filed: 10/11/2002
• Issued: 02/25/2014
• Est. Priority Date: 10/11/2001
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: MacIntyre, James W., Scherer, David, Rosenthal, David Alan
• Primary Examiner(s): MANSFIELD, THOMAS L
• Application Number:
  US10/269,050
• Publication Number:
  US 20030144868A1
• Time in Patent Office: 4,155 Days
• Field of Search: 705/1.1, 705/7.11
• US Class Current: 705/7.11
• CPC Class Codes: G06F 16/2462 Approximate or statistical queries
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 10/0639 Performance analysis of employees; Performance analysis of enterprise or organisation operations
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06T 11/206 Drawing of charts or graphs

Abstract

Systems and methods for processing and reporting information and data, such as business information, and more particularly, to systems, software, hardware, products, and processes for use by businesses, individuals and other organizations to collect, process, distribute, analyze and visualize information, including, but not limited to, business intelligence, data visualization, data warehousing, and data mining. Real-time monitoring of web site interactions allows users to modify and fine-tune their websites to maximize value realized.

Claims

1. A method for processing and visualization of business data, the method comprising:

receiving, by a processing device, a set of business data describing activity from a business data server, wherein the business data describes interactions with a business web site;

generating, by the processing device, a graphical interface including a plurality of visualizations depicting a plurality of metrics for the set of business data, wherein each of the plurality of visualizations depicts a least one respective metric in relation to at least one respective dimension of the set of business data, and wherein at least one visualization of the plurality of visualizations depicts metrics including a number of visitor sessions for the business web site, a number of clicks during visitor sessions, and a conversion rate describing a relationship between the number of visitor sessions, the number of clicks during visitor sessions, and at least one event associated with generating business revenue;

querying, by the processing device, the business data server in response to detecting an input representing an interaction with the at least one visualization, wherein the interaction selects a subset of metrics from at least one dimension associated with the at least one visualization; and

updating, by the processing device, the at least one visualization in the graphical interface based on receiving an updated set of business data in response to querying the business data server.

2. The method of claim 1, wherein the plurality of metrics further comprises at least one of a number of referrals and a number of pages visited during visitor sessions.

3. The method of claim 1, wherein the at least one visualization comprises a session detail table.

4. The method of claim 3, wherein the session detail table comprises at least one of a visitor identification field for identifying visitors, a time stamp field for identifying visit session start times, and a duration field for describing visit session durations.

5. The method of claim 1, wherein the at least one visualization comprises a click detail table describing targets of clicks in visitor sessions.

6. The method of claim 1, wherein the at least one event associated with generating business revenue comprises at least one of a purchase of a product or service via the business web site, a referral to the business web site, research regarding the product or service via the business web site, a status inquiry regarding an order, a registration with the business web site, a payment via the business web site, and a customer service request via the business web site.

7. The method of claim 1, wherein the at least one dimension comprises a geography dimension describing at least one geographic area associated with generating the business data.

8. The method of claim 1, wherein the at least one dimension comprises a time dimension describing at least one time period associated with generating the business data.

9. The method of claim 1, wherein generating the graphical interface comprises storing the set of business data to a circular queue and wherein updating the at least one visualization in the graphical interface comprises storing the updated set of business data in the circular queue such that at least a portion of the set of business data is overwritten by the updated set of business data.

10. The method of claim 1, wherein the graphical interface comprises a dashboard configured to provide real-time monitoring of the plurality of visualizations.

11. The method of claim 1, wherein the business data is received by the business data server from an information sensor that is configured to collect the business data from the business web site.

12. The method of claim 1, wherein the set of business data comprises a statistically sampled set of the business data collected by an information sensor in communication with the business data server and wherein generating the graphical interface comprises generating a confidence interval indicator describing a statistical confidence of the conversion rate generated from a sampled number of visitor sessions and a sampled number of clicks during visitor sessions.

13. A non-transitory computer-readable medium storing program instructions computer-executable on a computer system, the program instructions comprising:

program instructions for receiving a set of business data describing activity from a business data server, wherein the business data describes interactions with a business web site;

program instructions for generating a graphical interface including a plurality of visualizations depicting a plurality of metrics for the set of business data, wherein each of the plurality of visualizations depicts a least one respective metric in relation to at least one respective dimension of the set of business data, and wherein at least one visualization of the plurality of visualizations depicts metrics including a number of visitor sessions for the business web site, a number of clicks during visitor sessions, and a conversion rate describing a relationship between the number of visitor sessions, the number of clicks during visitor sessions, and at least one event associated with generating business revenue;

program instructions for querying the business data server in response to detecting an input representing an interaction with the at least one visualization, wherein the interaction selects a subset of metrics from at least one dimension associated with the at least one visualization; and

program instructions for updating the at least one visualization in the graphical interface based on receiving an updated set of business data in response to querying the business data server.

14. The non-transitory computer-readable medium of claim 13, wherein the plurality of metrics further comprises at least one of a number of referrals and a number of pages visited during visitor sessions.

15. The non-transitory computer-readable medium of claim 13, wherein the at least one visualization comprises a session detail table.

16. The non-transitory computer-readable medium of claim 15, wherein the session detail table comprises at least one of a visitor identification field for identifying visitors, a time stamp field for identifying visit session start times, and a duration field for describing visit session durations.

17. The non-transitory computer-readable medium of claim 13, wherein the at least one visualization comprises a click detail table describing targets of clicks in visitor sessions.

18. The non-transitory computer-readable medium of claim 13, wherein the at least one event associated with generating business revenue comprises at least one of a purchase of a product or service via the business web site, a referral to the business web site, research regarding the product or service via the business web site, a status inquiry regarding an order, a registration with the business web site, a payment via the business web site, and a customer service request via the business web site.

19. The non-transitory computer-readable medium of claim 13, wherein the graphical interface comprises a dashboard configured to provide real-time monitoring of the plurality of visualizations.

20. A system comprising:

a processor; and

a non-transitory computer-readable medium interfaced with the processor, the non-transitory computer-readable medium storing program instructions;

wherein the processor is configured to execute the program instructions to perform operations comprising;

receiving a set of business data describing activity from a business data server, wherein the business data describes interactions with a business web site,

generating a graphical interface including a plurality of visualizations depicting a plurality of metrics for the set of business data, wherein each of the plurality of visualizations depicts a least one respective metric in relation to at least one respective dimension of the set of business data, and wherein at least one visualization of the plurality of visualizations depicts metrics including a number of visitor sessions for the business web site, a number of clicks during visitor sessions, and a conversion rate describing a relationship between the number of visitor sessions, the number of clicks during visitor sessions, and at least one event associated with generating business revenue,

querying the business data server in response to detecting an input representing an interaction with the at least one visualization, wherein the interaction selects a subset of metrics from at least one dimension associated with the at least one visualization, and

updating the at least one visualization in the graphical interface based on receiving an updated set of business data in response to querying the business data server.

21. The system of claim 20, wherein the plurality of metrics further comprises at least one of a number of referrals and a number of pages visited during visitor sessions.

22. The system of claim 20, wherein the at least one visualization comprises a session detail table.

23. The system of claim 22, wherein the session detail table comprises at least one of a visitor identification field for identifying visitors, a time stamp field for identifying visit session start times, and a duration field for describing visit session durations.

24. The system of claim 20, wherein the at least one visualization comprises a click detail table describing targets of clicks in visitor sessions.

25. The system of claim 20, wherein the at least one event associated with generating business revenue comprises at least one of a purchase of a product or service via the business web site, a referral to the business web site, research regarding the product or service via the business web site, a status inquiry regarding an order, a registration with the business web site, a payment via the business web site, and a customer service request via the business web site.

26. The system of claim 20, wherein the graphical interface comprises a dashboard configured to provide real-time monitoring of the plurality of visualizations.