Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement schemes

CAFC
  • US 8,671,057 B1
  • Filed: 12/24/2009
  • Issued: 03/11/2014
  • Est. Priority Date: 02/07/2003
  • Status: Active Grant
First Claim
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1. A method for identifying invalid click(s) by a system including at least one web page on a server side computing device, the at least web page providing a plurality of links associated with a plurality of other web pages associated with a plurality of merchants, the method comprising the steps of:

  • generating a first code on the server side computing device, the first code identifying at least one device on a client side;

    sending said first code to said at least one device over a communication network;

    obtaining from the device on the client side, a second code when said at least one user performs a first click on at least one of said links associated with at least one of said other web pages at a first time;

    obtaining from the device on the client side, a third code when said at least one user performs a second click on said at least one link associated with said at least one other web page at a second time; and

    determining, by the server side computing device, whether said second click is invalid by examining a difference between said first time and said second time.

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