Video display for product merchandisers

• US 8,672,427 B2
• Filed: 01/25/2010
• Issued: 03/18/2014
• Est. Priority Date: 01/25/2010
• Status: Active Grant

• Current Assignee: PepsiCo Incorporated
• Original Assignee: PepsiCo Incorporated
• Inventors: Hammonds, Marcus
• Primary Examiner(s): Jayne, Darnell
• Assistant Examiner(s): TEFERA, HIWOT E
• Application Number:
  US12/693,180
• Publication Number:
  US 20110181792A1
• Time in Patent Office: 1,513 Days
• Field of Search: 312/10.1, 312/7.2, 312/116, 312/234, 312/35, 348/745, 348/836, 353/74, 353/77
• US Class Current: 312/116
• CPC Class Codes: A47F 11/06 Means for bringing about special optical effects

Abstract

According to certain aspects of the disclosure, embodiments of a product merchandiser incorporating a video display is described. The product merchandiser described herein contemplates the use of a rear projector video system for display of video on a reflective film that is adhered to a glass or other transparent exposed surface on the merchandiser. Aspects of the merchandiser provided herein provide a cost-effective, durable, flexible/adaptable to different merchandiser sizes, and non-static means of displaying advertising or other promotions via video directly on an exposed surface of a product merchandiser.

Claims

1. A product merchandiser, comprising:

a cabinet having an exterior surface and being coupled to a door, wherein the cabinet defines an interior area, wherein at least a portion of the interior area is configured to hold a plurality of products, and wherein at least a portion of the exterior surface of the cabinet comprises a transparent surface;

a plurality of shelves located in the cabinet, the plurality of shelves holding the plurality of products;

a cooling unit located in the cabinet, the cooling unit configured to maintain a temperature for storing the plurality of products;

at least one proximity sensor located on the exterior surface of the cabinet, the proximity sensor configured to receive proximity data regarding presence of a consumer;

a video projector configured for projecting video;

a rear-reflective film adhered to an interior side of the transparent surface for rendering the video on an exterior side of the transparent surface; and

a controller configured to;

receive proximity data from the proximity sensor regarding the presence of a customer;

cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the plurality of products in the cabinet;

signal the video projector to pause the video at a point in the video in response to determining that the door is in an open position; and

subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position.

2. The product merchandiser of claim 1, further comprising a mirror for reflecting the video from the video projector on the interior side of the transparent surface.

3. The product merchandiser of claim 1, wherein the at least a portion of the cabinet comprising the transparent surface configured to render the video is located at a topmost portion of the cabinet.

4. The product merchandiser of claim 1, wherein the door has a transparent viewing area for viewing the plurality of products from the exterior side of the cabinet.

5. The product merchandiser of claim 4, wherein the transparent surface configured to render the video is located on the door of the cabinet.

6. The product merchandiser of claim 1, wherein the video projector is located in the interior area of the cabinet.

7. The product merchandiser of claim 1, wherein the video projector is mounted on a rear exterior surface of the cabinet.

8. The product merchandiser of claim 1, wherein the door is a hinged door, wherein the interior of the cabinet further comprises at least one light, and wherein the at least one light is controlled by a switch configured to illuminate the at least one light when the hinged door is in the open position.

9. A product merchandiser configured to display video on an external surface of the product merchandiser, comprising:

a video display assembly comprising a video projector and a rear-reflective film adhered to an interior transparent surface of the product merchandiser;

a product area defined within the product merchandiser for holding at least one product;

at least one shelf located in the product merchandiser, the at least one shelf configured to hold the at least one product;

a cooling unit located in the product merchandiser, the cooling unit configured to maintain a temperature for storing the at least one product;

at least one proximity sensor located on a surface of the product merchandiser, the proximity sensor configured to receive proximity data regarding presence of a consumer; and

a controller configured to;

receive proximity data from the proximity sensor regarding the presence of a customer;

cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the at least one product;

signal the video projector to pause the video at a point in the video in response to determining that a door of the product merchandiser is in an open position; and

subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position.

10. The product merchandiser of claim 9, wherein the product merchandiser comprises a cabinet and the video display assembly is defined within the cabinet.

11. The product merchandiser of claim 10, wherein the video display assembly is mounted on the external surface of the product merchandiser, and wherein the video is projected from the video projector through an opening in the cabinet to the rear-reflective film adhered to an interior transparent surface of the cabinet.

12. The product merchandiser of claim 10, wherein an opening is defined in the cabinet for accessing the at least one product.

13. The product merchandiser of claim 12, wherein the door comprises a transparent viewing area for viewing the at least one product.