Methods and systems for improving search rankings using advertising data
First Claim
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1. A method for ranking search results using a processor-based device, the method comprising:
- receiving a search query;
identifying a plurality of articles relevant to the search query;
identifying advertisements associated with the search query;
determining advertising data associated with the advertisements; and
ranking the articles based at least in part on the advertising data.
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Abstract
Systems and methods for improving search rankings using advertising data are disclosed. In one embodiment, a search engine implements a method comprising receiving a search query, identifying a plurality of articles relevant the search query, determining advertising data associated with the search query, and ranking the articles based at least in part on the advertising data.
42 Citations
44 Claims
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1. A method for ranking search results using a processor-based device, the method comprising:
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receiving a search query; identifying a plurality of articles relevant to the search query; identifying advertisements associated with the search query; determining advertising data associated with the advertisements; and ranking the articles based at least in part on the advertising data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. One or more non-transitory computer-readable storage media containing program code for ranking search results, the program code comprising:
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program code for receiving a search query; program code for identifying a plurality of articles relevant to the search query; program code for identifying advertisements associated with the search query; program code for determining advertising data associated with the advertisements; and program code for ranking the articles based at least in part on the advertising data. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A method for ranking search results using a processor-based device, the method comprising:
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receiving a search query from a user; identifying a collection of source documents based on terms of the search query and textual contents of the source documents; identifying one or more content advertisements displayed on the source documents in the collection; ranking the source documents based at least in part on one or more characteristics of previous user interaction with the content advertisements; and based on the ranking, presenting at least some of the collection of source documents in a ranked order to the user. - View Dependent Claims (36, 37, 38, 39)
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40. A method for ranking search results using a processor-based device, the method comprising:
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receiving terms of a search query from a user; identifying a collection of source documents based on terms of the search query and textual contents of the source documents; identifying one or more search advertisements based on the terms of the search query; ranking the source documents based at least in part on one or more characteristics of previous user interaction with the search advertisements; and based on the ranking, presenting at least some of the collection of source documents in a ranked order to the user. - View Dependent Claims (41, 42, 43, 44)
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Specification