Methods and systems for network based capture of television viewer generated clickstreams

CAFC
  • US 8,677,384 B2
  • Filed: 12/12/2003
  • Issued: 03/18/2014
  • Est. Priority Date: 12/12/2003
  • Status: Active Grant
First Claim
Patent Images

1. A method, comprising:

  • receiving content from a distribution network;

    receiving a command at a viewer appliance;

    establishing communication from the viewer appliance to a remotely located component;

    when the command is a channel change at the viewer appliance, then immediately upon receipt concurrently forwarding the command from the viewer appliance to the remotely located component for demographic profiling;

    when the command is not the channel change, then performing in parallel;

    immediately upon receipt concurrently forwarding the command from the viewer appliance to the remotely located component for the demographic profiling; and

    executing the command to alter an aspect of the content being viewed by the viewer; and

    sending an indication that the command has been executed, whereby local storage of the command at the viewer appliance is eliminated;

    sending a request from the viewer appliance for an advertisement in an advertisement insertion slot;

    receiving an indication of the advertisement selected based on the demographic profiling; and

    causing the advertisement to be displayed in the advertisement insertion slot.

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