Network advertising methods and apparatus

• US 8,682,728 B2
• Filed: 01/22/2010
• Issued: 03/25/2014
• Est. Priority Date: 01/22/2010
• Status: Active Grant

• Current Assignee: Judd Lasarow, Vincent Konkol
• Original Assignee: Judd Lasarow, Vincent Konkol
• Inventors: Konkol, Vincent, Lasarow, Judd
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): NETZLOFF, ERIC R
• Application Number:
  US12/692,336
• Publication Number:
  US 20110184814A1
• Time in Patent Office: 1,523 Days
• Field of Search: 705/14
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A network advertising system and method includes an item within electronic media being tagged by a secondary advertiser. A text block unit receives a search query from the secondary advertiser, retrieves primary advertiser information from the primary advertiser database in response to the search query and displays the primary advertiser information to the secondary advertiser, receives the secondary advertiser'"'"'s selection of the primary advertiser information, and associates the tagged item with advertising content of the primary advertiser in response to the selection of the primary advertiser information. Revenue may be shared based on recorded secondary advertising events, the secondary advertising events including one or more of (i) an indication that a potential customer has viewed the advertising content, (ii) an indication that the primary advertiser information has been displayed as a search result to the secondary advertiser, (iii) an indication that a potential customer has completed a purchase of a product based on the advertising content and (iv) an indication that the secondary advertiser has associated or maintained the association of an item with the advertising content.

Claims

1. A network advertising system, comprising:

a primary advertiser database that stores a list of primary advertisers willing to pay a secondary advertiser to (i) embed advertising content into electronic media to which access by a potential customer is controlled by the secondary advertiser, and (ii) make the electronic media with the embedded advertising content viewable by the potential customer in a manner that allows the potential customer to be exposed to an advertisement;

a tagging unit that allows a secondary advertiser to embed the advertising content by tagging an item within the electronic media by indicating an area on or near the item, the tagging causing either or both of (i) a visual indicator and (ii) a tag label to be displayed on the electronic media, the tag label being text generated by the secondary advertiser;

a text block unit that receives a search query from the secondary advertiser, retrieves primary advertiser information from the primary advertiser database in response to the search query and displays the primary advertiser information to the secondary advertiser, receives the secondary advertiser'"'"'s selection of the primary advertiser information, and, after the item has been tagged by the secondary advertiser, associates the tagged item with a link of the primary advertiser in response to the selection of the primary advertiser information, wherein no advertisement other than the tag label or visual indicator is displayed with the electronic media, and wherein the link directs the potential customer to a specific site selected by the secondary advertiser;

a revenue-generating transaction database that records secondary advertising events for which the primary advertiser is willing to pay; and

an accounting unit that tracks what is owed by the primary advertiser based on the events recorded by the revenue-generating transaction database.

2. The network advertising system of claim 1, wherein a primary advertiser terminal is permitted to perform one or more of the group consisting of (i) authenticating the embedded advertising content or associated link, (ii) removing the embedded advertising content or associated link from the electronic media and (iii) reporting the embedded advertising content or associated link to a coordinating system that manages the network advertising system.

3. The network advertising system of claim 1, wherein the network advertising system conveys to the secondary advertiser a higher incentive, compared to an initial incentive conveyed for associating a generic link of the primary advertiser, to find an exact page of relevance, receives a second search query from the secondary advertiser seeking to find a specific link corresponding to the exact page of relevance, retrieves search results and presents the search results to the secondary advertiser until the secondary advertiser finds and selects the specific link, and changes the associated link to the specific link selected by the secondary advertiser.

4. The network advertising system of claim 1, wherein the embedded advertising content is not visible in the electronic media by the potential customer until the potential customer has interacted with the tagged item.

5. The network advertising system of claim 1, wherein the secondary advertiser is an originator of the electronic media.

6. The network advertising system of claim 1, wherein image recognition software recognizes tagged items in the electronic media and searches other electronic media for a second item that is the same as the first tagged item, and the tagging unit causes the second item to be a second tagged item with the primary advertiser information of the first tagged item.

7. The network advertising system of claim 1, wherein, the electronic media is a video, and

image recognition software tracks tagged items over multiple frames of the video.

8. The network advertising system of claim 7, wherein the network advertising system is configured to pause the video upon an interaction with the tagged item.

9. The network advertising system of claim 1, wherein the text block unit is configured to prompt the secondary advertiser to change the primary advertiser information when the accounting unit determines that an account balance of the primary advertiser falls below a predetermined level.

10. The network advertising system of claim 1, wherein, for receiving the secondary advertiser'"'"'s selection of primary advertiser information, the text block unit presents to the secondary advertiser options to (i) automatically assign the primary advertiser information from the primary advertiser database, (ii) manually assign the primary advertiser information from the primary advertiser database and (iii) manually enter primary advertiser information that is not yet in the primary advertiser database, allowing the primary advertiser to subsequently join the primary advertiser database and activate the manually entered primary advertiser information.

11. The network advertising system of claim 1, wherein the primary advertiser has no control over its ranking order in search results returned by the text block unit.

12. The network advertising system of claim 1, wherein the visual indicator is (i) constantly visible on the electronic media or (ii) visible upon interaction with the tagged area by the potential customer.

13. The network advertising system of claim 1, wherein the secondary advertising events include one or more of the group consisting of (i) an indication that a potential customer has been exposed to the advertising content, (ii) an indication that the primary advertiser information has been displayed as a search result to the secondary advertiser, (iii) an indication that a potential customer has completed a purchase of a product based on the advertising content and (iv) an indication that the secondary advertiser has associated or maintained the association of an item with the advertising content.

14. The network advertising system of claim 1, wherein the tagging causes both of (i) the visual indicator and (ii) the tag label to be displayed on the electronic media.

19. The network advertising system of claim 1, wherein the tagged item is an image related to a product or service that is marketed by the primary advertiser.

15. A network advertising method, comprising:

maintaining a primary advertiser database that stores a list of primary advertisers willing to pay secondary advertisers to (i) embed advertising content into electronic media to which access by a potential customer is controlled by the secondary advertiser, and (ii) make the electronic media with the embedded advertising content viewable by the potential customers in a manner that allows the potential customer to be exposed to an advertisement;

receiving an indication that the secondary advertiser has embedded the advertising content by tagging an item within the electronic media by indicating an area on or near the item, the tagging causing either or both of (i) a visual indicator and (ii) a tag label to be displayed on the electronic media, the tag label being text generated by the secondary advertiser;

receiving a search query from the secondary advertiser,

retrieving primary advertiser information from the primary advertiser database in response to the search query and displaying the primary advertiser information to the secondary advertiser,

receiving the secondary advertiser'"'"'s selection of the primary advertiser information, and, after the item has been tagged by the secondary advertiser, associating the tagged item with a link of the primary advertiser in response to the selection of the primary advertiser information, wherein no advertisement other than the tag label or visual indicator is displayed with the electronic media, and wherein the link directs the potential customer to a specific site selected by the secondary advertiser;

recording secondary advertising events for which the primary advertiser is willing to pay; and

tracking what is owed by the primary advertiser based on the events recorded by the revenue-generating transaction database.

16. The method of claim 15, further comprising

sending to a prospective primary advertiser, if the prospective primary advertiser is not in the primary advertiser database, an invitation to be added to the primary advertiser database.

17. The method of claim 15, further comprising

sending to the primary advertiser, if the primary advertiser is in the primary advertiser database, a request to review the association of the link;

and

receiving from the primary advertiser, in response to the request, a reply that authenticates the association of the link, removes the association of the link or reports the association of the link to a coordinating system that manages the primary advertiser database.

18. The method of claim 15, wherein the tagged item is an image related to a product or service that is marketed by the primary advertiser.

20. The method of claim 15, further comprising conveying to the secondary advertiser a higher incentive, compared to an initial incentive conveyed for associating a generic link of the primary advertiser., to find an exact page of relevance, receiving a second search query from the secondary advertiser seeking to find a specific link corresponding to the exact page of relevance, retrieving search results and presenting the search results to the secondary advertiser until the secondary advertiser finds and selects the specific link, and changing the advertising content associated with the tagged item to correspond to the specific link selected by the secondary advertiser.

21. The method of claim 15, wherein the primary advertiser has no control over its ranking order in search results retrieved from the primary advertiser database.

22. The method of claim 15, wherein the visual indicator is (i) constantly visible on the electronic media or (ii) visible upon interaction with the tagged area by the potential customer.

23. The method of claim 15, wherein the secondary advertising events include one or more of the group consisting of (i) an indication that a potential customer has been exposed to the advertising content, (ii) an indication that the primary advertiser information has been displayed as a search result to the secondary advertiser (iii) an indication that a potential customer has completed a purchase of a product based on the advertising content and (iv) an indication that a secondary advertiser has associated or maintained an association of the tagged item with the advertising content.

24. The method of claim 15, wherein the tagging causes both of (i) the visual indicator and (ii) the tag label to be displayed on the electronic media.