Collection represents combined intent

• US 8,682,736 B2
• Filed: 06/24/2008
• Issued: 03/25/2014
• Est. Priority Date: 06/24/2008
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Flake, Gary W., Farouki, Karim, Arcas, Blaise Aguera y, Brewer, Brett D., Drucker, Steven, Kasperkiewicz, Tomasz, Lawler, Stephen L., Lindsay, Donald James, Sheppard, Adam P., Szeliski, Richard Stephen, Weir, Jeffrey Jon
• Primary Examiner(s): Danneman, Paul
• Application Number:
  US12/144,706
• Publication Number:
  US 20090319357A1
• Time in Patent Office: 2,100 Days
• Field of Search: None
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The claimed subject matter provides a system and/or a method that facilitates communicating intent-related data to a user. A display engine can enable exploration of a portion of image data during a browsing session. An intent component can receive a portion of data related to the browsing session, wherein the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session. The intent component can further evaluate the portion of data to ascertain a combined intent of a user. A selective ad component can infer an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.

Claims

1. A computer-implemented system comprising:

a processor coupled to a memory;

a display engine maintained in the memory and executed on the processor to;

access a first portion of a multiscale image of a web page during a browsing session, the first portion of the multiscale image being related to a first plane of view of the multiscale image that is associated with a first level of zoom, and

access a second portion of the multiscale image of the web page during the browsing session, the second portion of the multiscale image being related to a second plane of view of the multiscale image that is associated with a second level of zoom different from the first level of zoom;

an intent component, maintained in the memory and executed on the processor, that analyzes data related to the first portion of the multiscale image of the web page associated with the first level of zoom and the second portion of the multiscale image of the web page associated with the second level of zoom obtained during the browsing session to ascertain a combined intent of a user; and

a selective ad component that infers an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.

2. The system of claim 1, wherein:

the first plane of view and the second plane of view are included in multiple planes of view of the multi-scale image with each plane of view of the multiple planes of view being related to a successive plane of view by a pyramidal volume; and

the multiscale image includes a pixel at a vertex of the pyramidal volume in the first plane of view and multiple pixels at a base of the pyramidal volume in a next successive plane of view at a next level of zoom.

3. The system of claim 2, wherein:

the intent component identifies the combined intent related to the browsing session based on at least two or more of the planes of view navigated during the browsing session, and

the selective ad component incorporates and displays an offer related to the identified combined intent into the browsing session.

4. The system of claim 3, wherein the next successive plane of view displays a particular portion of the multiscale image that is graphically or visually unrelated to the first plane of view.

5. The system of claim 3, wherein the second portion of the multiscale image includes a zoomed in view of the first portion of the multiscale image.

6. The system of claim 1, further comprising a forum, wherein the system aggregates the user with at least one other user into the forum to enable communication between two or more users with a substantially similar combined intent identified from respective data within browsing sessions.

7. The system of claim 1, further comprising a content aggregator to create a 3-dimensional (3D) virtual environment from 2-dimensional (2D) content that is navigated by the user, and

each portion of the 2D content includes a perspective of an additional multiscale image and a portion of the additional multiscale image which is aggregated to create the 3D virtual environment.

8. The system of claim 7, wherein:

the intent component identifies an additional combined intent related to a browsing session of the 3D virtual environment, and

the selective ad component incorporates and displays an offer related to the identified additional combined intent into the 3D virtual environment.

9. The system of claim 1, wherein the intent component further identifies the combined intent within the browsing session by examining at least one of an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, the browsing history related to a browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, or data related to a user preference.

10. The system of claim 1, wherein the intent component further identifies the combined intent within the browsing session by examining at least one of an application version data, a type of application, a portion of data utilized by the application, a portion of metadata related to the application, a frequency of use of the application, a portion of copyright data for the application, a manufacturer of the application, a size of the application, a click frequency within the browsing session, a scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, an input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing a portion of data, a data feed subscription, or data related to a user setting for a personalized web site.

11. The system of claim 1, further comprising an advertiser that manages at least one offer that is available to the user based on the combined intent.

12. The system of claim 1, wherein:

the selective ad component provides a packaged offer based on the combined intent, and

the packaged offer, from a vendor, includes a combination of at least two or more of items, goods, or services.

13. The system of claim 1, further comprising a group solicitor that communicates at least one of an ad, a particular offer, a discount, or a sale related to at least one of a good or a particular service based upon an accepted subscription to a group, wherein the subscription is generated in connection with the combined intent related to the browsing session.

14. The system of claim 1, further comprising a consumer power component that enables a collection of consumers with a common intent to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

15. The system of claim 1, further comprising a privatizer that ensures anonymity by protecting data related to the user that is utilizing the browsing session, wherein the data relates to at least one of a portion of credit card information, a portion of account information, a user name, a password, a portion of personal information, an address, a name, a date of birth, a phone number, a social security number, an income, an email address, a zip code, a work affiliation, an age, a height, a weight, or a personal task associated with a digital calendar.

16. The system of claim 15, wherein the protected data relates to at least one of the following:

a group solicitor that communicates at least one of an ad, a particular offer, a discount, or a sale related to at least one of a good or a particular service based upon a subscription to a group, wherein the subscription is generated in connection with a portion of browsed data within the browsing session;

or

a consumer power component that enables a collection of consumers with a common intent in at least one of a good or a particular service to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

17. A computer-implemented method comprising:

collecting a plurality of two dimensional (2D) content;

creating a three dimensional (3D) virtual environment using the plurality of 2D content

monitoring user activity related to at least one browsing session of the 3D virtual environment;

ascertaining, by a processor, intent of the user based on the monitored user activity by analyzing portions of the 3D virtual environment explored during the at least one browsing session, the 3D virtual environment having successively viewable parallel planes including a first plane of view associated with a first level of zoom and a second plane of view associated with second level of zoom; and

communicating at least one of;

a packaged offer including two or more items based on the intent;

or

a complimentary item based on the intent.

18. The method of claim 17, further comprising:

aggregating the user along with at least one other user into a forum to enable communication between two or more users ascertained to have a common intent;

providing a subscription to a group for at least one of a buying power or a packaged discount; and

protecting private information for a group member to ensure anonymity.

19. The method of claim 17, wherein the first plane of view is related to the second plane of view by

a pyramidal volume of space between the first plane of view and the second plane of view;

and

presenting the packaged offer or the complimentary item to the at least one browsing session based on the intent.

20. A computer-implemented method comprising:

under control of one or more processors configured with executable instructions,

providing an initial view of a first portion of a web page during a browsing session, the first portion of the web page representing a computer displayable multiscale image with at least two substantially parallel planes of view in which a first plane of view and a second plane of view are alternatively displayable based upon a level of zoom and which are related by a pyramidal volume;

providing an additional view of the webpage by panning to a second portion of the webpage during the browsing session, wherein at least a portion of the second portion of the web page is different from the first portion of the web page;

receiving data related to the browsing session, the data comprising a browsing history, the first portion of the web page explored during the browsing session, and the second portion of the web page explored during the browsing session;

evaluating the browsing history, the first portion of the web page explored during the browsing session, and the second portion of the web page explored during the browsing session to ascertain a combined intent of a user;

identifying an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness;

communicating the offer or item to a user; and

aggregating the user with at least one other user into a forum for establishing communications between two or more users sharing a similarity in respective combined intents.