Association of ads with tagged audiovisual content
First Claim
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1. A computer-implemented method, comprising:
- presenting audiovisual content to a first user on a display device;
presenting an indicator together with the audiovisual content to the user, the indicator designating a first region of the audiovisual content;
receiving an input from the first user selecting the indicator;
after receiving the input from the first user selecting the indicator, automatically recognizing an object depicted in the first region and, in response, selecting one or more tags provided by a second user for the recognized object, each tag being a textual key word or phrase that describes or is associated with the first region of the audiovisual content designated by the indicator or the second region of different audiovisual content; and
in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags.
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Abstract
Methods, systems, and apparatus, including computer program products, for presenting advertisements. In one aspect, audiovisual content is presented to a user. An indicator is presented together with the audiovisual content to the user. The indicator is associated with one or more tags. Input selecting the indicator is received from the user. An advertisement, associated with the indicator and dynamically selected based at least in part on one or more of the tags, is presented to the user.
23 Citations
24 Claims
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1. A computer-implemented method, comprising:
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presenting audiovisual content to a first user on a display device; presenting an indicator together with the audiovisual content to the user, the indicator designating a first region of the audiovisual content; receiving an input from the first user selecting the indicator; after receiving the input from the first user selecting the indicator, automatically recognizing an object depicted in the first region and, in response, selecting one or more tags provided by a second user for the recognized object, each tag being a textual key word or phrase that describes or is associated with the first region of the audiovisual content designated by the indicator or the second region of different audiovisual content; and in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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one or more processors; and one or more sets of instructions which, when executed by the processors, cause the processors to perform operations comprising; presenting audiovisual content to a first user on a display device; presenting an indicator together with the audiovisual content to the user, the indicator designating a first region of the audiovisual content; receiving an input from the first user selecting the indicator; after receiving the input from the first user selecting the indicator, automatically recognizing an object depicted in the first region and, in response, selecting one or more tags provided by a second user for the recognized object, each tag being a textual key word or phrase that describes or is associated with the first region of the audiovisual content designated by the indicator or the second region of different audiovisual content; and in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-readable storage device having stored thereon instructions, which, when executed by a processor, cause the processor to perform operations comprising:
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presenting audiovisual content to a first user on a display device; presenting an indicator together with the audiovisual content to the user, the indicator designating a first region of the audiovisual content; receiving an input from the first user selecting the indicator; after receiving the input from the first user selecting the indicator, automatically recognizing an object depicted in the first region and, in response, selecting one or more tags provided by a second user for the recognized object, each tag being a textual key word or phrase that describes or is associated with the first region of the audiovisual content designated by the indicator or the second region of different audiovisual content; and in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification