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Association of ads with tagged audiovisual content

  • US 8,683,511 B2
  • Filed: 12/30/2010
  • Issued: 03/25/2014
  • Est. Priority Date: 02/20/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • presenting audiovisual content to a first user on a display device;

    presenting an indicator together with the audiovisual content to the user, the indicator designating a first region of the audiovisual content;

    receiving an input from the first user selecting the indicator;

    after receiving the input from the first user selecting the indicator, automatically recognizing an object depicted in the first region and, in response, selecting one or more tags provided by a second user for the recognized object, each tag being a textual key word or phrase that describes or is associated with the first region of the audiovisual content designated by the indicator or the second region of different audiovisual content; and

    in response to the first user'"'"'s input selecting the indicator, presenting, over the audiovisual content, an advertisement associated with the indicator to the user, the advertisement having been dynamically selected based at least in part on one or more of the tags.

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