Analyzing transactional data
First Claim
1. A method for constructing a network of communicationflows for a social group comprising a plurality of members, the following method steps being performed by a computer, the method comprising:
- detecting at least one relationship between the plurality of members according to a flow of communication between the plurality of members;
detecting implicit communication to form detected implicit communication by detecting purchasing the same or similarproducts at the same or similar time and also further by detecting one or more of communicating within the same cellular cell on a repeated basis, one or more of communicating from, living in, or working in the same geographical location at the same time, or a combination thereof, wherein said detected implicit communication is further detected by at least one commercial transaction;
analyzing said detected implicit communication to determine possible transfer of information between each plurality of members having said relationship to determine influence according to a mathematical model of information transfer through implicit communication, wherein said mathematical model determines a weighting of said influence;
determining active and passive coefficients for active and passive transfer of information, respectively, by analyzing said influence, wherein said active and passive coefficients are determined according to said detected implicit communication and according to said weighting; and
detecting at least one key member of the network of communication flows according to said active and passive coefficients for transfer of information.
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Accused Products
Abstract
A system and method for measuring or at least detecting the effect of at least implicit communication on transactions within a social group, optionally such as consumer purchases for example. The group may optionally comprise a social network, a pair, 3 or more individuals and so forth. By “implicit communication” it is meant communication for which there is no record, for example in a database. The aftereffects of such communication may optionally be determined, detected and/or measured through detection and/or measurement of influence, as described in greater detail below. For example, if a first consumer performs purchase of an item and a second consumer later purchases the same or similar item within a given time period, the two purchases may optionally be linked through influence which may in turn have optionally occurred through implicit communication. Optionally, the system and method may also measure or at least detect the effect of explicit communication, for which there is a record, for example in a database that describes the communication itself.
20 Citations
17 Claims
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1. A method for constructing a network of communication
flows for a social group comprising a plurality of members, the following method steps being performed by a computer, the method comprising: -
detecting at least one relationship between the plurality of members according to a flow of communication between the plurality of members; detecting implicit communication to form detected implicit communication by detecting purchasing the same or similar products at the same or similar time and also further by detecting one or more of communicating within the same cellular cell on a repeated basis, one or more of communicating from, living in, or working in the same geographical location at the same time, or a combination thereof, wherein said detected implicit communication is further detected by at least one commercial transaction; analyzing said detected implicit communication to determine possible transfer of information between each plurality of members having said relationship to determine influence according to a mathematical model of information transfer through implicit communication, wherein said mathematical model determines a weighting of said influence; determining active and passive coefficients for active and passive transfer of information, respectively, by analyzing said influence, wherein said active and passive coefficients are determined according to said detected implicit communication and according to said weighting; and detecting at least one key member of the network of communication flows according to said active and passive coefficients for transfer of information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification