Method and apparatus for presenting advertisements

• US 8,694,377 B2
• Filed: 04/03/2009
• Issued: 04/08/2014
• Est. Priority Date: 07/18/2006
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Spatscheck, Oliver, Gerber, Alexandre, Ou, Canhui, Park, Sun-Uk, Bridges, J. Bradley, Kalmanek, Jr., Charles R., Savoor, Raghvendra G., Greenberg, Albert, SPOSATO, STEPHEN A., Li, Zhi, OSATO, JEROLD D.
• Primary Examiner(s): SORKOWITZ, DANIEL M
• Application Number:
  US12/418,430
• Publication Number:
  US 20090198569A1
• Time in Patent Office: 1,831 Days
• Field of Search: None
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.

Claims

1. A non-transitory computer-readable storage medium, comprising computer instructions to:

monitor packet traffic associated with an end user from one or more network elements of a communication system providing communication services to a messaging device of the user causing the packet traffic, the communication services being provided to the messaging device by a first entity;

determine a behavioral profile of the end user from the monitored packet traffic; and

submit to an advertisement element the behavioral profile, wherein the advertisement element is operated by a second entity different from the first entity.

2. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to:

receive search criteria from the advertisement element;

detect a website selection by the end user;

monitor according to a deep packet inspection process packet traffic associated with the website according to the search criteria;

determine from the monitored packet traffic at least one among a demographic profile and a psychographic profile associated with the end user; and

update the behavioral profile according to at least one among said profiles.

3. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to monitor at least one layer of a protocol conforming to one among an Open Systems Interconnection (OSI) model and a Transmission Control Protocol/Internet Protocol (TCP/IP) applied to the packet traffic.

4. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to monitor the packet traffic according to a deep packet inspection process.

5. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to monitor at least one among headers and payloads of the packet traffic.

6. The non-transitory computer-readable storage medium of claim 1, wherein the behavioral profile comprises at least one among a demographic profile and a psychographic profile.

7. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to:

receive search criteria from the advertisement element;

detect a website selection by the end user;

monitor packet traffic associated with the website according to the search criteria; and

update the behavioral profile according to the monitored packet traffic.

8. The non-transitory computer-readable storage medium of claim 7, wherein the search criteria comprises search terms with associated search guidelines.

9. The non-transitory computer-readable storage medium of claim 1, comprising computer instructions to:

monitor packet traffic associated with advertisement information supplied by the advertisement element to a web server operating a website; and

update the behavioral profile according to the monitored packet traffic.

10. A system, comprising:

a network interface device that interfaces with a communication system; and

a controller to manage operations of the network interface device, the controller being operated by a first entity, wherein the controller determines a behavioral profile of an end user from packet traffic monitored via the network interface device and generated by activities of the end user that are associated with the communication system and wherein the controller shares the behavioral profile with an advertisement element for distributing targeted advertisements to the end user according to the behavioral profile, wherein the advertisement element is operated by a second entity different from the first entity.

11. The system of claim 10, wherein the controller is operable to:

receive search criteria from the advertisement element;

detect a website selection by the end user;

monitor packet traffic associated with the website according to the search criteria; and

determine from the monitored packet traffic the behavioral profile.

12. The system of claim 11, wherein the search criteria comprises search terms with associated search guidelines.

13. The system of claim 10, wherein the controller is operable to monitor at least one layer of a protocol in the packet traffic.

14. The system of claim 10, wherein the controller is operable to determine the behavioral profile from the packet traffic according to a deep packet inspection process.

15. The system of claim 10, wherein the controller is operable to monitor at least one among headers and payloads of the packet traffic to determine the behavioral profile.

16. The system of claim 10, wherein the behavioral profile comprises at least one among a demographic profile and a psychographic profile.

17. A method, comprising:

determining a behavioral profile of an end user from monitored packet traffic initiated by the end user, the behavioral profile being determined by a controller operated by a first entity; and

providing one or more systems access to the behavioral profile to identify an advertisement, wherein the one or more systems are operated by a second entity different from the first entity.

18. The method of claim 17, comprising receiving search criteria from the one or more systems to determine the behavioral profile from the packet traffic.

19. The method of claim 17, comprising detecting the packet traffic from one or more website selections by the end user.

20. The method of claim 17, comprising determining the behavioral profile by monitoring at least one layer of a protocol used by the packet traffic.