System supporting seller's promotion creation

• US 8,706,549 B2
• Filed: 02/16/2012
• Issued: 04/22/2014
• Est. Priority Date: 04/19/1999
• Status: Expired due to Fees

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: Enpulz LLC
• Inventors: Winslade, Christopher C., Bennett, James D.
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US13/397,862
• Publication Number:
  US 20120150607A1
• Time in Patent Office: 796 Days
• Field of Search: 705/7.13, 705/14.25, 705/14.35, 705/14.39, 705/26.1, 709/203, 709/217
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation
• CPC Class Codes: G06Q 30/0611 Request for offers or quotes
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/03 : Credit; Loans; Processing thereof
• CPC Class Codes: G06Q 40/04 : Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/08 : Insurance

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

1. A method performed by a promotion system that supports promotion services between a plurality of sellers and a plurality of buyers in a communication network, the method comprising:

delivering a seller interface via the communication network to each of a plurality of seller'"'"'s computers;

receiving from each of the plurality of seller'"'"'s computers via the seller interface and the communication network, seller input creating a promotion offer, the seller input comprising an identification of a plurality of parameters that define the promotion offer;

constructing, for each promotion offer created, a visual representation of the promotion offer based on the corresponding plurality of parameters;

hosting each promotion offer created; and

delivering via the communication network to each of a plurality of buyer'"'"'s computers, a buyer interface that presents one or more constructed visual representations corresponding to one or more hosted promotion offers.

2. The method of claim 1, wherein the plurality of parameters comprises an amount or value of a promotion offer and one or more goods and/or services associated with the promotion offer.

3. The method of claim 2, wherein the plurality of parameters comprises a quantity of the promotion offer.

4. The method of claim 2, wherein the plurality of parameters comprises one or more geographical regions to which the promotion offer applies.

5. The method of claim 2, wherein the plurality of parameters comprises a time limit or expiration date of the promotion offer.

6. The method of claim 1, further comprising enabling, for each of the plurality of sellers, modification of a corresponding one or more of the plurality of parameters.

7. The method of claim 6, further comprising receiving input manually entered by a given one of the plurality of sellers via the seller interface and the communication network, and modifying, based on the input, the corresponding one or more of the plurality of parameters.

8. The method of claim 6, further comprising automatically modifying the corresponding one or more of the plurality of parameters, based on one or more pre-defined conditions set up by a given seller via the seller interface and the communication network.

9. The method of claim 8, wherein the pre-defined conditions comprise one or more of:

a volume of acceptance corresponding to a given promotion offer, a sales volume or target, and expiration of a time period.

10. The method of claim 1, further comprising enabling, for each of the plurality of sellers, cancellation of a promotion offer via the communication network.

11. The method of claim 10, further comprising receiving input manually entered by a given one of the plurality of sellers via the seller interface and the communication network, wherein the input cancels the promotion offer.

12. The method of claim 11, further comprising automatically canceling the promotion offer, based on one or more pre-defined conditions set up by a given seller via the seller interface and the communication network.

13. The method of claim 12, wherein the pre-defined conditions comprise one or more of:

a volume of acceptance corresponding to a given promotion offer, sales volume, a sales target, and expiration of a time period.

14. The method of claim 13, wherein the seller interface comprises one or more web pages and the buyer interface comprises one or more web pages.

15. The method of claim 1, further comprising communicating a coupon corresponding to a given promotion offer to a buyer'"'"'s computer via the communication network, for purchase of an associated good and/or service at a local store.

16. The method of claim 1, further comprising generating a buyer interface for a given buyer of the plurality of buyers based on a profile created by the given buyer.

17. The method of claim 16, wherein the buyer interface comprises an email.

18. The method of claim 16, further comprising automatically updating the profile of a given buyer based on a transaction history of the given buyer.

19. The method of claim 1, further comprising generating a buyer interface for a given buyer of the plurality of buyers based on a transaction history of the given buyer.

20. The method of claim 1, further comprising:

receiving from a given buyer of the plurality of buyers, via the buyer interface and the communication network, a selection of one of the hosted promotion offers associated with a given good, service and/or a seller;

identifying additional promotion offers related to the selection by the given buyer; and

causing display on the given buyer'"'"'s computer, the additional promotion offers.

21. The method of claim 20, further comprising identifying the additional promotion offers based on goods, services and/or sellers that are one or more of:

similar to the given good, service and/or seller, from the same seller of the given good and/or service, from a different seller than that of the given good and/or service, in the same product, service and/or seller category as the given good, service and/or seller, and associated with the given good, service and/or seller.

22. The method of claim 1, further comprising categorizing the hosted promotion offers into categories and sub-categories based on one or more of goods, services, and/or sellers.

23. The method of claim 22, further comprising presenting the categories and sub-categories to a given buyer via the buyer interface and the communication network.

24. The method of claim 23, wherein the buyer interface comprises a web interface that enables the given buyer to browse through the categories and sub-categories.

25. The method of claim 1, further comprising receiving one or more search terms via the communication network from a given buyer, and based on the one or more search terms, locating one or more promotion offers from a plurality of hosted promotion offers.

26. The method of claim 1, further comprising generating a report for a given seller of the plurality of sellers, relating to a promotion offer created by the given seller.

27. The method of claim 26, further comprising communicating the report to the given seller of the plurality of sellers.

28. The method of claim 1, further comprising:

receiving input from a given buyer accepting a promotion offer;

concluding an associated transaction; and

presenting to the given buyer on the given buyer'"'"'s computer one or more additional promotion offers that can be used with one or more additional transactions.

29. The method of claim 1, wherein the seller interface comprises one or both of images and/or frames that may be selected by a given seller in creating a promotion offer.

30. The method of claim 29, wherein an image and/or a frame selected by the given seller is further customizable by the given seller.

31. The method of claim 29, wherein a given seller input comprises a selection of an image and/or a frame that is used by the server to construct a visual representation of a promotion offer.