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Graphically rich, modular, promotional tile interface for interactive television

  • US 8,707,354 B1
  • Filed: 06/12/2003
  • Issued: 04/22/2014
  • Est. Priority Date: 06/12/2002
  • Status: Active Grant
First Claim
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1. An apparatus comprising:

  • a communications device configured to;

    generate a user interface comprising a plurality of user interface screens, wherein at least one of the user interface screens comprises a plurality of tiles, and one or more of the plurality of tiles identifies programming available for display;

    control the user interface to present a different one of a plurality of entry points to the user interface based on a viewer demographic selected among a plurality of viewer demographics, the viewer demographic being selected based at least in part on a time of day, wherein each different entry point comprises a different set of programming functions and a different initially displayed one of the user interface screens arranged in a plurality of levels; and

    output one of the user interface screens.

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