Identifying a characteristic of an individual utilizing facial recognition and providing a display for the individual

• US 8,712,110 B2
• Filed: 12/23/2009
• Issued: 04/29/2014
• Est. Priority Date: 12/23/2009
• Status: Active Grant

• Current Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Eckhoff, Philip A., Gates, William, Hagelstein, Peter L., Hyde, Roderick A., Ishikawa, Muriel Y., Kare, Jordin T., Langer, Robert, Leuthardt, Eric C., Lieberman, Erez, Myhrvold, Nathan P., Schnall-Levin, Michael, Tegreene, Clarence T., Wood, Lowell L. Jr.
• Primary Examiner(s): Li, Ruiping
• Application Number:
  US12/655,179
• Publication Number:
  US 20110150294A1
• Time in Patent Office: 1,588 Days
• Field of Search: 382/128, 725 27- 31, 725/14, 725/20, 725/34, 725/35, 725/46, 725/12, 725/25, 345/1.3, 345/2, 345/7, 345/173
• US Class Current: 382/118
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06V 40/16 Human faces, e.g. facial parts, sketches or expressions

Abstract

A method may include automatically remotely identifying at least one characteristic of an individual via facial recognition; and providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual. A system may include a facial recognition module configured for automatically remotely identifying at least one characteristic of an individual via facial recognition; and a display module coupled with the facial recognition module, the display module configured for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual.

Claims

1. A method, comprising:

automatically remotely identifying at least one characteristic of an individual via facial recognition, wherein the identified at least one characteristic of the individual comprises a demographic of the individual;

providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

cease providing the display to the individual at least partially based on determining that the individual is moving out of range of the display; and

providing a second display for the individual, the second display having a second content at least partially based on the identified at least one characteristic of the individual and at least partially based on determining that the individual is moving out of range of the display.

2. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the at least one characteristic of the individual utilizing individual tracking.

3. The method of claim 1, further comprising:

selecting the individual at least partially based on an orientation of the individual.

4. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

providing a display having an informational content targeted to the individual.

5. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

providing an advertising content targeted to the individual via the display.

6. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual further comprises:

providing a focused audio message audible to the individual, the focused audio message having a content at least partially based on the identified at least one characteristic of the individual.

7. The method of claim 1, further comprising:

automatically remotely identifying at least one characteristic of a second individual; and

cease providing the display to the individual at least partially based on the identified at least one characteristic of the second individual.

8. The method of claim 1, further comprising:

documenting the provision of the content of the display for the individual.

9. The method of claim 1, wherein the at least one characteristic of the individual comprises at least one of a payment or a charge associated with the individual.

10. The method of claim 1, further comprising:

automatically remotely identifying at least one characteristic of a second individual via facial recognition; and

providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual.

38. The method of claim 1, wherein the second content at least partially based on the at least one identified characteristic of the individual and at least partially based on determining that the individual is moving out of range of the display is different from the first content at least partially based one the at least one identified characteristic of the individual.

11. A system, comprising:

means for automatically remotely identifying at least one characteristic of an individual via facial recognition, wherein the identified at least one characteristic of the individual comprises a demographic of the individual;

means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

means to cease providing the display to the individual at least partially based on determining that the individual is moving out of range of the display; and

means for providing a second display for the individual, the second display having a second content at least partially based on the identified at least one characteristic of the individual and at least partially based on determining that the individual is moving out of range of the display.

12. The system of claim 11, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the at least one characteristic of the individual utilizing a database.

13. The system of claim 11, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the at least one characteristic of the individual utilizing individual tracking.

14. The system of claim 11, further comprising:

means for selecting the content for the individual at least partially based on an attire of the individual.

15. The system of claim 11, further comprising:

means to cease providing the display to the individual at least partially based on an attire of the individual.

16. The system of claim 11, further comprising:

means for selecting the individual at least partially based on an orientation of the individual.

17. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having an entertainment content targeted to the individual.

18. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing an advertising content targeted to the individual via the display.

19. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having an interactive content for the individual.

20. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having directions to a location for the individual.

21. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual further comprises:

means for providing a focused audio message audible to the individual, the focused audio message having a content at least partially based on the identified at least one characteristic of the individual.

22. The system of claim 11, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for directly projecting a visual content from the display into an eye of the individual.

23. The system of claim 11, further comprising:

means for automatically remotely identifying a second individual; and

means for selecting the content for the individual at least partially based on the identified second individual.

24. The system of claim 11, further comprising:

means for identifying at least one of a relative, a friend, or an associate of the individual; and

means for selecting the content for the individual at least partially based on the identity of the at least one of the relative, the friend, or the associate of the at least one of the individual.

25. The system of claim 11, further comprising:

means for automatically remotely identifying at least one characteristic of a second individual; and

means to cease providing the display to the individual at least partially based on the identified at least one characteristic of the second individual.

26. The system of claim 11, further comprising:

means to cease providing the display to the individual at least partially based on automatically remotely identifying a second higher priority individual.

27. The system of claim 11, further comprising:

means for documenting the provision of the display for the individual.

28. The system of claim 11, further comprising:

means for documenting the provision of the content of the display for the individual.

29. The system of claim 11, wherein the display comprises at least one of a fixed direction display or a redirectable display.

30. The system of claim 11, wherein the first display and a second display comprise at least one shared component.

31. The system of claim 11, wherein the at least one characteristic of the individual comprises at least one of a payment or a charge associated with the individual.

32. The system of claim 11, further comprising:

means for automatically remotely identifying at least one characteristic of a second individual via facial recognition; and

means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual.

33. The system of claim 32, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having an entertainment content targeted to the first individual or a second display having an entertainment content targeted to the second individual.

34. The system of claim 32, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having an advertising content targeted to the first individual or a second display having an advertising content targeted to the second individual.

35. The system of claim 32, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having directions to a location for the first individual or a second display having directions to a location for the second individual.

36. The system of claim 32, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual further comprises:

means for providing a focused audio message audible to at least one of the first individual or the second individual, the focused audio message having a content at least partially based on at least one of the identified at least one characteristic of the first individual or the identified at least one characteristic of the second individual.

37. The system of claim 32, further comprising:

means to cease providing the first display to the first individual at least partially based on the identified at least one characteristic of the second individual.

39. A method, comprising:

automatically remotely identifying at least one characteristic of an individual via facial recognition, wherein the identified at least one characteristic of the individual comprises a demographic of the individual;

providing a first display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

cease providing the first display to the individual based on an action of the individual; and

providing a second display for the individual, the second display having a second content at least partially based on the action of the individual.

40. The method of claim 39, wherein the second content at least partially based on the action of the individual is different from the first content at least partially based one the at least one identified characteristic of the individual.