Media Play Optimization
First Claim
Patent Images
1. A method for scheduling insertions of advertisements from an advertising campaign into available slots in a broadcast, the method comprising:
- maintaining information about available advertising slots for a plurality of broadcast stations;
receiving criteria, including at least one external criterion, and a cost that an advertiser is willing to pay, for the insertion of advertisements in a broadcast;
bidding in a first auction to schedule available advertising slots that are priced lower than the received cost;
monitoring states of the at least one external criterion, wherein a first one of the states corresponds to the at least one criterion being met, and a second one of the states corresponds to the at least one criterion not being met;
collecting listener inquiries from each previously broadcast slot of advertising;
calculating, based on (i) the received cost, (ii) the collected listener inquiries, and (iii) the monitored states of the at least one external criterion, a cost per response for each previously broadcast slot of advertisement, wherein the previously broadcast ad slots had been scheduled in accordance with the at least one external criterion by using the first auction;
determining target combinations of ad of slot parameters and states of the at least one external criterion, the target combinations corresponding to the previously broadcast ad slots that had the lowest calculated cost per response; and
automatically switching from bidding in the first auction to bidding in a second auction to schedule available advertising slots that have combinations of ad slot parameters and states of the at least one external criterion within the determined target combinations,wherein the calculating and the determining the target combinations is performed by a computer system.
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Abstract
Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.
109 Citations
21 Claims
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1. A method for scheduling insertions of advertisements from an advertising campaign into available slots in a broadcast, the method comprising:
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maintaining information about available advertising slots for a plurality of broadcast stations; receiving criteria, including at least one external criterion, and a cost that an advertiser is willing to pay, for the insertion of advertisements in a broadcast; bidding in a first auction to schedule available advertising slots that are priced lower than the received cost; monitoring states of the at least one external criterion, wherein a first one of the states corresponds to the at least one criterion being met, and a second one of the states corresponds to the at least one criterion not being met; collecting listener inquiries from each previously broadcast slot of advertising; calculating, based on (i) the received cost, (ii) the collected listener inquiries, and (iii) the monitored states of the at least one external criterion, a cost per response for each previously broadcast slot of advertisement, wherein the previously broadcast ad slots had been scheduled in accordance with the at least one external criterion by using the first auction; determining target combinations of ad of slot parameters and states of the at least one external criterion, the target combinations corresponding to the previously broadcast ad slots that had the lowest calculated cost per response; and automatically switching from bidding in the first auction to bidding in a second auction to schedule available advertising slots that have combinations of ad slot parameters and states of the at least one external criterion within the determined target combinations, wherein the calculating and the determining the target combinations is performed by a computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer readable medium encoding instructions that, when executed by a computer system, cause the computer system to execute operations comprising:
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maintaining information about available advertising slots for a plurality of broadcast stations; receiving criteria, including at least one external criterion, and a cost that an advertiser is willing to pay, for insertion of advertisements in a broadcast; bidding in a first auction to schedule available advertising slots that are priced lower than the received cost; monitoring states of the at least one external criterion, wherein a first one of the states corresponds to the at least one criterion being met, and a second one of the states corresponds to the at least one criterion not being met; collecting listener inquiries from each previously broadcast slot of advertising; calculating, based on (i) the received cost, (ii) the collected listener inquiries, and (iii) the monitored states of the at least one external criterion, a cost per response for each previously broadcast slot of advertisement, wherein the previously broadcast ad slots had been scheduled in accordance with the at least one external criterion by using the first auction; determining target combinations of ad of slot parameters and states of the at least one external criterion, such that the target combinations correspond to the previously broadcast ad slots that had the lowest calculated cost per response; and automatically switching from bidding in the first auction to bidding in a second auction to schedule available advertising slots that have combinations of ad slot parameters and states of the at least one external criterion within the determined target combinations. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An inventory management system for scheduling insertions of advertisements from an advertising campaign into available slots in a broadcast, the system comprising:
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a user interface module for receiving criteria, including at least one external criterion, and a cost that an advertiser is willing to pay, for the insertion of advertisements in a broadcast; a hub computer system for; monitoring states of the at least one external criterion, wherein a first one of the states corresponds to the at least one criterion being met, and a second one of the states corresponds to the at least one criterion not being met; and collecting listener inquiries from each previously broadcast slot of advertising; a station inventory manager process for maintaining information about available advertising slots for a station; a campaign manager process for; bidding in a first auction to schedule available advertising slots that are priced lower than the received cost; calculating, based on (i) the received cost, (ii) the collected listener inquiries, and (iii) the monitored states of the at least one external criterion, a cost per response for each previously broadcast slot of advertisement, wherein the previously broadcast ad slots had been scheduled in accordance with the at least one external criterion by using the first auction; determining target combinations of ad of slot parameters and states of the at least one external criterion, such that the target combinations correspond to the previously broadcast ad slots that had the lowest calculated cost per response; and automatically switching from bidding in the first auction to bidding in a second auction to schedule available advertising slots that have combinations of ad slot parameters and states of the at least one external criterion within the determined target combinations; and an auctioneer process auctioning, in accordance with the first and second auctions, the available advertising slots meeting the received at least one external criterion to the campaign manager process, wherein the user interface, the station manager process, the campaign manager process and the auctioneer process are communicatively coupled with the hub computer system. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification