Advertisements in an end-user controlled playback environment

• US 8,732,750 B2
• Filed: 12/22/2010
• Issued: 05/20/2014
• Est. Priority Date: 01/14/2000
• Status: Expired due to Fees

• Current Assignee: Synamedia Limited
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Wachtfogel, Reuven, Maissel, Jonathan, Kranc, Moshe, Richardson, David, Darshan, Ezra, Katz, Ron, Tsuria, Yossi, Michelson, Sam, Krause, Mika, Epstein, Steve, Shlissel, Moshe, Handelman, Doron, Kipnis, Shlomo, Shen-Orr, Chaim
• Primary Examiner(s): Chokshi, Pinkal R
• Application Number:
  US12/975,426
• Publication Number:
  US 20110093884A1
• Time in Patent Office: 1,245 Days
• Field of Search: 725/32, 725/38, 725/42, 725/114, 725/118, 725/131, 725/138, 725/139, 725/151, 725/144
• US Class Current: 725/38
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4181 for conditional access
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4333 Processing operations in response to a pause request
• CPC Class Codes: H04N 21/4353 involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17354 in an intermediate station common to a plurality of user terminals

Abstract

This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.

Claims

1. A method for detecting a broadcast commercial in a digital broadcast stream, the method comprising:

receiving a digital broadcast stream at a user unit, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the metadata being transmitted together with the programs and the set of commercials; and

for each commercial in the set of commercials, detecting a start point of the commercial, an end point of the commercial and a presence point within the commercial by detecting indicia consisting in the metadata received in the digital broadcast stream,

wherein the detecting of a presence point within the commercial enables a selection of scenes or portions of scenes from the set of commercials and further comprises selecting a scene or a portion of a scene from the set of commercials.

2. The method of claim 1, further comprising:

enabling a user of the user unit to perform interactive operations on the commercial.

3. The method of claim 1, further comprising:

enabling a user of the user unit to perform manipulations on the commercial.

4. The method of claim 1, wherein the metadata is encrypted prior to being transmitted to the user unit.

5. The method of claim 4, the method further comprising:

enabling decrypting of the metadata in response to performance of an authorization procedure.

6. The method of claim 5, wherein the authorization procedure comprises at least one of the following:

an authentication procedure authenticating a transmitting entity; and

a co-dependency procedure correlating the metadata to content.

7. The method of claim 3, wherein the manipulations comprise at least one of the following:

delaying display of the commercial;

storing the commercial; and

replace displaying of the commercial by displaying an alternative commercial.

8. The method of claim 1, further comprising:

performing an analysis on the programs in the digital broadcast stream to detect parameters characterizing the commercial.

9. The method of claim 8, wherein said parameters comprise at least one of the following:

an indication of a sequence of a length typical to a broadcast commercial;

an indication of a repetition of a sequence of a length typical to a broadcast commercial;

an indication of a sequence of a length typical to a broadcast commercial at predetermined times known to be likely to include commercial breaks;

an indication of a sequence of a length typical to a broadcast commercial between program events; and

an indication of a sequence of a length typical to a broadcast commercial within a program event.

10. The method of claim 1, further comprising:

performing an analysis on a user behavior during display of the digital broadcast stream to detect behavior characteristics associated with user behavior during display of commercials.

11. The method of claim 7, further comprising:

determining whether to store the commercial based upon at least one of the following;

a predetermined preference of the user for an item being advertised in the commercial;

a previous purchase of an item being advertised in the commercial; and

correspondence of at least one characteristic associated with the commercial to user profile information; and

storing the commercial in response to a result of said determining.

12. The method of claim 11, further comprising:

determining whether to display the commercial previously stored based upon at least one of the following;

metadata associated with content displayed to the user which indicates when a potential commercial occurs;

a required frequency of a commercial break;

a time of day;

a time window during which the commercial is valid;

analysis of an event;

a request of the user; and

an indication of the user that he has viewed enough; and

displaying the commercial in response to a result of said determining.

13. The method of claim 11, further comprising:

determining whether to select the commercial previously stored based upon at least one of the following;

a number of times the commercial has already been displayed to the user;

a number of times other commercials advertising the same item advertised by the commercial have already been displayed to the user;

a type of product advertised in the commercial;

an event currently being viewed;

an offer induced by metadata;

a relation to other commercials;

a predetermined date; and

position in a sequence of teaser commercials; and

selecting the commercial for displaying to the user in response to a result of said determining.

14. The method of claim 11, further comprising:

determining whether to delete the commercial previously stored based upon at least one of the following;

a pre-determined elapsed time period of the commercial;

a number of times the commercial has been displayed;

in response to receipt of an erase signal;

a request of a user not to present commercials of a particular vendor; and

a payment made to prevent the commercial previously stored from being deleted; and

deleting the commercial in response to a result of said determining.

15. Apparatus for detecting a broadcast commercial in a digital broadcast stream, the apparatus comprising:

means for receiving a digital broadcast stream, the digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials, the metadata being transmitted together with the programs and the set of commercials; and

means for detecting, for each commercial in the set of commercials, a start point of the commercial, an end point of the commercial and a presence point within the commercial by detecting indicia consisting in the metadata received in the digital broadcast stream,

wherein the means for detecting the start point, end point and presence point enables selection of scenes or portions of scenes from the set of commercials and provides for selecting a scene or a portion of a scene when a selection is made.

16. An apparatus operable to detect a broadcast commercial in a digital broadcast stream, the apparatus comprising:

a receiver operable to receive a digital broadcast stream comprising programs, a set of commercials to be displayed during breaks in the programs, and metadata transmitted together with the programs and the set of commercials; and

a processor operable to detect a start point, an end point and a presence point in each commercial in the set of commercials by detecting indicia consisting in the metadata received in the digital broadcast stream,

wherein, in operating to detect the start point, end point and presence point within a commercial, the processor enables a selection of scenes or portions of scenes from the set of commercials and selects a scene or a portion of a scene when a selection is made.