Method and system for targeted advertising
First Claim
1. A method of displaying advertisements, comprising the steps of:
- placing a predictive model and a group of collected advertisements on a computer or other electronic device of a user, wherein the predictive model is created without using any demographic or psychographic profile information of the user;
executing the predictive model on the computer or other electronic device of the user to determine the type of user; and
selecting an advertisement to be displayed to the user based upon the execution of the predictive model;
wherein information about the type of user determined by the predictive model is stored on the computer or other electronic device of the user and is not communicated over a network.
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Accused Products
Abstract
A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.
13 Citations
19 Claims
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1. A method of displaying advertisements, comprising the steps of:
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placing a predictive model and a group of collected advertisements on a computer or other electronic device of a user, wherein the predictive model is created without using any demographic or psychographic profile information of the user; executing the predictive model on the computer or other electronic device of the user to determine the type of user; and selecting an advertisement to be displayed to the user based upon the execution of the predictive model; wherein information about the type of user determined by the predictive model is stored on the computer or other electronic device of the user and is not communicated over a network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system of displaying advertisements, comprising:
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at least one user computer or other electronic device in electronic communication with a network, said user computer or other electronic device comprising a processor or microprocessor operable to; periodically download one or more files with advertisements and store said files on the user computer or other electronic device; operate a predictive model created without using any demographic or psychographic profile information of the user to generate a user profile based upon user activity on the user computer or other electronic device; and display on the user computer or other electronic device one or more of the advertisements based on the degree of match between an advertisement and the user profile; further wherein the user profile is stored on the user computer or other electronic device and is not communicated over the network. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification