Method and apparatus for presenting personalized content relating to offered products and services
DC CAFCFirst Claim
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1. A method of generating a set of personalized communications for a plurality of persons, the method comprising the steps of:
- with a computer system, automatically;
successively generating a communication for each of a plurality of persons, the communications each comprising identifying content to distinguish each person from other persons of the plurality of persons, and personalized content relating to an offer to each person,wherein the generating a communication includes accessing a computer-accessible storage medium to determine at least part of the personalized content relating to the offer from at least one set of alternative descriptions, characteristics and/or identifications associated with the offer; and
wherein at least one personalized content generated for a first person'"'"'s communication is different from a second personalized content generated for a second person'"'"'s communication.
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Abstract
An apparatus and method use client information to automatically select products appropriate for the client. According to one aspect of the invention, client information, information about the products, ancillary data, and decision criteria pertaining to selection from among the products are stored in a storage device Decision-making logic circuitry use the stored data to select the products. An output device prepares a client communication identifying the selected products and incorporates a portion of the client information and a portion of the product information into the client communication.
241 Citations
30 Claims
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1. A method of generating a set of personalized communications for a plurality of persons, the method comprising the steps of:
with a computer system, automatically; successively generating a communication for each of a plurality of persons, the communications each comprising identifying content to distinguish each person from other persons of the plurality of persons, and personalized content relating to an offer to each person, wherein the generating a communication includes accessing a computer-accessible storage medium to determine at least part of the personalized content relating to the offer from at least one set of alternative descriptions, characteristics and/or identifications associated with the offer; and wherein at least one personalized content generated for a first person'"'"'s communication is different from a second personalized content generated for a second person'"'"'s communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of generating personalized communications for a plurality of persons, the method comprising the steps of:
with a computer system, automatically; successively generating a communication for each of a plurality of persons, the communications each comprising a general portion and a personalized portion relating to an offering for each person, wherein the general portion includes general content communicated to the plurality of persons and the personalized portion includes personalized content for a person for which a particular communication is generated, wherein the generating a communication includes accessing a computer-accessible storage medium to determine at least part of the personalized content relating to the offering from at least one set of alternative descriptions, characteristics and/or identifications associated with the offering; and wherein at least one personalized content generated for a first person'"'"'s communication is different from a second personalized content generated for a second person'"'"'s communication.
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16. An apparatus for generating a set of personalized communications for a plurality of persons, the apparatus comprising:
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a computing system; a computer-accessible storage medium coupled to the computing system; computer software executing on the computing system and adapted to automatically cause the computing system; to successively generate a communication for each of a plurality of persons, the communications each comprising identifying content to distinguish each person from other persons of the plurality of persons, and personalized content relating to an offer to each person, wherein the generating a communication includes accessing the storage medium to determine at least part of the personalized content relating to the offer from at least one set of alternative descriptions, characteristics and/or identifications associated with the offer; and wherein at least one personalized content prepared for a first person'"'"'s communication is different from a second personalized content prepared for a second person'"'"'s communication. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. An apparatus for preparing personalized communications for a plurality of persons, the apparatus comprising:
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a computing system; a computer-accessible storage medium coupled to the computing system; computer software routines executing on the computing system and adapted to automatically cause the computing system; to successively generate a communication for each of a plurality of persons, the communication comprising a general portion and a personalized portion relating to an offering for each person, wherein the general portion includes general content communicated to the plurality of persons and the personalized portion includes personalized content for a person for which a particular communication is generated, wherein the generating a communication includes accessing a computer-accessible storage medium to determine at least part of the personalized content relating to the offering from at least one set of alternative descriptions, characteristics and/or identifications associated with the offering; and wherein at least one personalized content generated for a first person'"'"'s communication is different from a second personalized content generated for a second person'"'"'s communication.
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Specification