Search and storage engine having variable indexing for information associations

• US 8,751,479 B2
• Filed: 10/29/2009
• Issued: 06/10/2014
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: Veritone Media
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Primary Examiner(s): Bhatia, Ajay
• Assistant Examiner(s): Le, Jessica N
• Application Number:
  US12/589,843
• Publication Number:
  US 20100114863A1
• Time in Patent Office: 1,685 Days
• Field of Search: 707/705, 707/709
• US Class Current: 707/709
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.

Claims

1. An open indexing system, the system comprising:

an indexing engine associated with at least one processor and having one or more open inputs for inputting of user-modifiable indexing criteria correspondent to at least one brand;

at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria;

at least one repository comprising at least one computing memory for storing information obtained via said at least one computerized search engine and corresponded to the indexing criteria; and

at least one reporting engine, wherein an output of said reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository;

wherein the at least one brand is presented to a user in at least one web page in accordance with said output of said reporting engine;

wherein the indexing criteria comprises at least one asset and at least one segment; and

wherein the indexing criteria further comprises a keyword associated with at least one of the asset and the segment.

2. The open indexing system of claim 1, further comprising a rating associated with the keyword.

3. The open indexing system of claim 2, wherein the indexing criteria comprises at least the rating.

4. The open indexing system of claim 1, wherein the information comprises at least two (Really Simple Syndication) RSS feeds.

5. The open indexing system of claim 4, wherein at least one of the at least two (Really Simple Syndication) RSS feeds comprises a document.

6. The open indexing system of claim 1, wherein the indexing criteria comprises map reduction indexing criteria.

7. The open indexing system of claim 1, wherein the indexing criteria comprises sequencing.

8. The open indexing system of claim 1, wherein the indexing criteria comprises a sequential association.

9. The open indexing system of claim 1, wherein the indexing criteria comprises a hierarchy.

10. The open indexing system of claim 1, wherein the indexing criteria comprises at least spelling variations.

11. The open indexing system of claim 1, wherein the information comprises at least two selected from blog text, article text, RSS feed text, and audiovisual media.

12. The open indexing system of claim 1, wherein the network comprises the Internet.

13. The open indexing system of claim 1, wherein the network comprises an intranet.

14. The open indexing system of claim 1, wherein the search engine comprises a web crawl.

15. The open indexing system of claim 1, wherein multiple ones of the output of said reporting engine are provided by a single search by said searching engine.

16. The open indexing system of claim 1 wherein the output of said reporting engine comprises a predictive output.

17. The open indexing system of claim 16, wherein the output of said reporting engine comprises a comparative output comparing an actual outcome to the predictive output.