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Method and system for word of mouth advertising via a communications network

  • US 8,762,206 B2
  • Filed: 11/24/2004
  • Issued: 06/24/2014
  • Est. Priority Date: 11/26/2003
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a social network, wherein the social network comprises at least one server and a plurality of remote computers in data communication with the server, wherein an agent communicates with the social network and creates a profile containing at least a content submitted by the agent;

    a brand campaign management module configured to allow an advertiser to preview effects of different maximum values per selection of an advertisement before making the advertisement available;

    a selection module configured to provide an interface wherein an agent finds and selects plurality of advertisments to display from a pool of advertisements by searching for advertisements, providing advertisements, requesting unavailable advertisements, or removing or editing advertisements, the advertisements being sorted by selection rate and agents'"'"' willingness to pay for selection placement, and the agent endorses the advertisement by providing an indication of the endorsement;

    a delivery module configured to deliver a view to a viewer, the view comprising the selected advertisements and the content;

    a fee module that determines a fee associated with each of the selected advertisements by weighting the number of views with a credibility value of the agent and a power of advocacy of the agent associated with each of the advertisements, the power of advocacy for each of the advertisements being a ratio of an amount of pixel space used for the particularly advertisement and a total amount of pixel space used for all the selected advertisements; and

    a module that credits the agent with the fee.

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