Inserting advertising content

• US 8,762,575 B2
• Filed: 09/07/2011
• Issued: 06/24/2014
• Est. Priority Date: 06/28/2002
• Status: Expired due to Term

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Brown, Scott K., Gorman, Bradley Paul, Patterson, Brooke Lamont, Filteau, Mark Lionel, Mason, Kevin Eugene, Manchester, Eric Adam
• Primary Examiner(s): Swearingen, Jeffrey R
• Application Number:
  US13/227,402
• Publication Number:
  US 20120066058A1
• Time in Patent Office: 1,021 Days
• Field of Search: None
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.

Claims

1. A method, comprising:

accessing a media feed;

identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight;

sending a first portion of the accessed media feed to a terminal device;

receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal device has received;

inserting, by at least one processor, an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and

sending the second portion of the accessed media feed to the terminal device.

2. The method of claim 1, wherein inserting the advertisement comprises:

selecting an advertisement from a set of multiple advertisements based on the advertisement insertion indicator.

3. The method of claim 2, wherein the advertisement insertion indicator indicates a demographic advertising criterion.

4. The method of claim 2, wherein the advertisement insertion indicator indicates a local advertising criterion.

5. The method of claim 2, wherein the advertisement insertion indicator indicates an interruption in sending the first portion of the accessed media feed to the terminal.

6. The method of claim 1, wherein inserting the advertisement comprises selecting an advertisement from a set of multiple advertisements based on its priority value.

7. The method of claim 1, wherein the state information identifies a number of data packets from the first portion of the accessed media feed that the terminal device has received.

8. The method of claim 1, wherein the state information identifies a temporal location of the progress of the terminal device in receiving the first portion of the accessed media feed.

9. The method of claim 1, wherein a viewer preference is established by a user selecting the viewer preference to be associated with the terminal device.

10. The method of claim 9, wherein the viewer preference indicates a preference for a particular type of product.

11. The method of claim 1, wherein the advertisement insertion indicator comprises a metatag.

12. The method of claim 1, wherein the weight indicates an advertisement prioritization for the accessed media feed.

13. A computer-based system comprising one or more processors and one or more storage media storing a plurality of instructions, the plurality of instructions being executable by at least one processor for:

accessing a media feed;

identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight;

sending a first portion of the accessed media feed to a terminal device;

receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal has received;

inserting an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and

sending the second portion of the accessed media feed to the terminal device.

14. The system of claim 13, wherein the instructions executable by at least one processor for inserting the advertisement comprise instructions executable by at least one processor for:

selecting an advertisement from a set of multiple advertisements based on the advertisement insertion indicator.

15. The system of claim 14, wherein the advertisement insertion indicator indicates a demographic advertising criterion.

16. The system of claim 14, wherein the advertisement insertion indicator indicates a local advertising criterion.

17. The system of claim 14, wherein the advertisement insertion indicator indicates an interruption in sending the first portion of the accessed media feed to the terminal device.

18. The system of claim 13, further comprising instructions executable by at least one processor for inserting a plurality of advertisements into the second portion of the accessed media feed.

19. The system of claim 13, further comprising instructions executable by at least one processor for:

storing the plurality of advertisements in a buffer;

accessing the buffer; and

inserting the plurality of advertisements into the second portion of the accessed media feed from the buffer.

20. The system of claim 13, wherein the instructions executable by at least one processor for inserting the advertisement comprise instructions executable by at least one processor for selecting an advertisement from a set of multiple advertisements based on its priority value.

21. The system of claim 13, wherein the state information identifies a number of data packets from the first portion of the duplicated media feed that the terminal device has received.

22. The system of claim 13, wherein the state information identifies a temporal location of the progress of the terminal device in receiving the first portion of the accessed media feed.

23. The system of claim 13, wherein the advertisement insertion indicator comprises a metatag.

24. The system of claim 13, wherein the weight indicates an advertisement prioritization for the accessed media feed.