Advertising based on influence
First Claim
1. A computer-implemented method, comprising:
- determining an influence score for a first subject based on the first subject'"'"'s association with and influence over other subjects in a social graph representing individuals on Internet by estimating centrality and betweenness by relating the first subject to all subjects linked to the first subject directly or by paths of up to a given length in the social graph, wherein the first subject is a potential target for an advertisement; and
determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement.
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Accused Products
Abstract
Advertising based on influence is provided. In some embodiments, advertising based on influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement. In some embodiments, the influence score is a directly estimated objective measure of influence (e.g., estimated using a social graph). In some embodiments, advertising based on influence also includes determining pricing of advertisements based on criteria including the influence score of potential recipients of one or more advertisements. In some embodiments, advertising based on influence further includes sharing advertising revenue with the subject based on criteria including the influence score of the first subject (e.g., as an incentive for the subject to view the advertisement).
86 Citations
21 Claims
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1. A computer-implemented method, comprising:
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determining an influence score for a first subject based on the first subject'"'"'s association with and influence over other subjects in a social graph representing individuals on Internet by estimating centrality and betweenness by relating the first subject to all subjects linked to the first subject directly or by paths of up to a given length in the social graph, wherein the first subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system, comprising:
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a processor configured to; determine an influence score for a first subject based on the first subject'"'"'s association with and influence over other subjects in a social graph representing individuals on Internet by estimating centrality and betweenness by relating the first subject to all subjects linked to the first subject directly or by paths of up to a given length in the social graph, wherein the first subject is a potential target for an advertisement; and determine pricing of the advertisement based on criteria including the influence score of potential recipients of the advertisement; and a memory coupled to the processor and configured to provide the processor with instructions. - View Dependent Claims (19)
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20. A computer program product, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:
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determining an influence score for a first subject based on the first subject'"'"'s association with and influence over other subjects in a social graph representing individuals on Internet by estimating centrality and betweenness by relating the first subject to all subjects linked to the first subject directly or by paths of up to a given length in the social graph, wherein the first subject is a potential target for an advertisement; and determining targeting and pricing of the advertisement based on criteria including the influence score of potential recipients of the advertisement. - View Dependent Claims (21)
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Specification