Reciprocal linking arrangement between web pages

CAFC
  • US 8,768,760 B1
  • Filed: 02/27/2014
  • Issued: 07/01/2014
  • Est. Priority Date: 06/07/2000
  • Status: Expired due to Term
First Claim
Patent Images

1. A method, within and by a computer hardware system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising:

  • receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement;

    receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement;

    establishing, within a database associated with the computer hardware system, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement;

    including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity; and

    including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, whereinthe second functional identification element includes a link to the first web page, andthe first functional identification element includes a link to the second web page.

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