Adding advertising content to media content
First Claim
Patent Images
1. A method, comprising:
- processing, using at least one processor, media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content;
identifying, based on the weighted priority of the metatag portion, advertising content to present with the media portion; and
enabling presentation, by way of the user terminal, of the media portion and the identified advertising content to the user.
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Accused Products
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
232 Citations
23 Claims
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1. A method, comprising:
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processing, using at least one processor, media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content; identifying, based on the weighted priority of the metatag portion, advertising content to present with the media portion; and enabling presentation, by way of the user terminal, of the media portion and the identified advertising content to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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at least one processor; and at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to; process media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content; identify, based on the weighted priority of the metatag portion, the advertising content to present with the media portion; and enable presentation, by way of the user terminal, of the media portion and the identified advertising content to the user. - View Dependent Claims (11, 12, 13, 14)
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15. A method comprising:
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processing, using at least one processor, media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content; identifying, based on the weighted priority of the metatag portion, advertising content to present with the media portion; and enabling presentation, by way of the user terminal, of the media portion and the identified advertising content to the user. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification