System and method for modifying links within a web site

• US 8,769,441 B2
• Filed: 05/20/2010
• Issued: 07/01/2014
• Est. Priority Date: 05/24/2000
• Status: Expired due to Term

• Current Assignee: Ignite Enterprise Software Solutions LLC
• Original Assignee: ClickFox Inc.
• Inventors: Cohen, Tal, Harel, Nissim
• Primary Examiner(s): SAX, STEVEN PAUL
• Application Number:
  US12/784,183
• Publication Number:
  US 20100293509A1
• Time in Patent Office: 1,503 Days
• Field of Search: 715/736, 715/737, 715/738, 715/854, 715/804, 715/805, 715/806, 714/25, 714/27, 714/37, 714/48
• US Class Current: 715/854
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06F 40/134 Hyperlinking

Abstract

Methods for managing an interactive system, such as a web site, are disclosed. An interactive system can comprise a plurality of states, and a first structure of the interactive system can be defined by transitional links between those states. Session data can represent user navigation through the states, and a predetermined set of parameters for session data can be defined by the first structure of the interactive system. The method can include accessing a representation of the first structure of the interactive system, and analyzing the session data based on the predetermined set of parameters. A second structure for the interactive system can be determined when the first set of parameters are not met, such that as compared to the first structure, the second structure adds or removes a transitional link directly between the a first state of the interactive system and a second state of the interactive system.

Claims

1. A method for managing an interactive electronic system comprising a single web site, the method comprising:

accessing a representation of a first structure of the single web site, the single web site associated with a plurality of states representing web pages within the single web site, including a first state and a second state, the first structure being defined by a first plurality of transitional links between the plurality of states of the single web site, the first plurality of transitional links absent a transitional link directly from the first state to the second state;

based on session data representing actual user navigation from among three or more of the plurality of states of the single web site, including the first state and the second state, determining that a statistical correlation associated with user navigation to the first state and to the second state exceeds a predetermined threshold; and

responsive to determining that the statistical correlation exceeds the predetermined threshold, automatically generating, with a computer processor, a second structure for the single web site, the second structure defined by a second plurality of transitional links between the plurality of states of the single web site, the second plurality of transitional links including a new transitional link directly from the first state to the second state of the single web site.

2. The method of claim 1, further comprising recommending the second structure for the interactive electronic system as a replacement for the first structure responsive to determining the second structure meets one or more predetermined criteria.

3. The method of claim 2, the one or more predetermined criteria including a reduction of an identified inefficiency by a predetermined threshold.

4. The method of claim 1, wherein the new transitional link of the second structure reduces an identified inefficiency in the first structure of the interactive electronic system.

5. The method of claim 1, further comprising modifying the interactive electronic system to change the first structure to the second structure.

6. The method of claim 5, wherein the modifying of the interactive electronic system occurs automatically responsive to the determining the statistical correlation exceeds the predetermined threshold.

7. The method of claim 5, wherein the modifying of the interactive electronic system influences future user navigation through the states of the interactive electronic system.

8. The method of claim 1, wherein as compared to the first structure, the second structure is absent a removed transitional link present in the first structure, wherein the absence of the removed transitional link reduces an identified inefficiency in the first structure of the interactive electronic system.

9. The method of claim 1, further comprising defining the set of parameters based on the first structure of the interactive electronic system, the parameters indicating an expected usage pattern of the interactive electronic system.

10. A method for managing a single web site, the method comprising:

accessing a representation of a first structure of the single web site, the single web site having a plurality of states representing web pages within a domain associated with the web site, including a first state and a second state, the first structure being defined by a first plurality of transitional links between the plurality of states of the single web site;

based on a predetermined set of parameters that are defined by the first structure of the single web site, analyzing session data representing actual user navigation from among three or more of the states of the single web site, including the first state and the second state; and

automatically determining with a computer processor, a second structure for the single web site, responsive to determining a statistical correlation, derived from the session data and associated with user navigation to the first state and to the second state, fails to meet the set of parameters;

wherein as compared to the first structure, the second structure excludes a first transitional link directly between a first state of the single web site and a second state of the single web site.

11. The method of claim 10, further comprising modifying the interactive electronic system to change the first structure to the second structure.

12. The method of claim 11, wherein the modifying of the interactive electronic system influences future user navigation through the states of the interactive electronic system.

13. The method of claim 10, further comprising automatically modifying the interactive electronic system to change the first structure to the second structure responsive to determining the second structure meets one or more predetermined criteria.

14. The method of claim 13, the one or more predetermined criteria including a reduction of an identified inefficiency by a predetermined threshold, the identified inefficiency being associated with user navigation between the first state and second state of the interactive electronic system as represented in the session data.

15. The method of claim 10, wherein exclusion of the first transitional link in the second structure reduces an identified inefficiency in the first structure of the interactive electronic system.

16. The method of claim 10, the predetermined set of parameters indicating an expected usage pattern of the interactive electronic system.