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Mediating digital program insertion for linear streaming media

  • US 8,806,528 B1
  • Filed: 12/02/2011
  • Issued: 08/12/2014
  • Est. Priority Date: 12/02/2011
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • identifying, by a mediation application executed on a processor, one or more digital programming insertion breaks in a linear media stream, wherein the linear media stream comprises electronic content delivered over a network at a time determined by a content provider;

    determining, by the mediation application, that a plurality of clients in communication with the mediation application and receiving the linear media stream are identified by a common group identifier;

    mediating, by the mediation application, a plurality of requests for digital programming insertion content provided by a digital programming insertion content provider, wherein mediating the plurality of requests comprises;

    designating a representative subset of clients of the plurality of clients having the common group identifier, wherein the representative subset of clients includes fewer than all of the plurality of clients, andsoliciting input from the representative subset of clients in response to the one or more digital programming insertion breaks occurring during the linear media stream; and

    providing, by the mediation application, the digital programming insertion content from the digital programming insertion content provider to the plurality of clients during the one or more digital programming insertion breaks based on the input received by the representative subset of clients.

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