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Methods, systems, and products for managing advertisements

  • US 8,812,363 B2
  • Filed: 06/26/2007
  • Issued: 08/19/2014
  • Est. Priority Date: 12/14/2001
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • categorizing, by a server, an advertisement time slot as one of overrideable and non-overrideable, an overrideable advertisement time slot allowing an advertisement of an advertiser to be replaced with a different advertisement of the advertiser, and a non-overrideable advertisement time slot not allowing replacement of the advertisement;

    storing a webpage in memory of the server;

    receiving the advertisement from the advertiser and storing the advertisement in the memory of the server;

    receiving, from the advertiser at the webpage of the server, a request for a future advertisement time slot in a scheduled lineup;

    providing advertising information to the advertiser in response to the request, the advertising information describing the advertisement scheduled in the future advertisement time slot;

    receiving, from the advertiser accessing the webpage of the server, a request to replace the advertisement with the different advertisement;

    determining the advertisement time slot is categorized as overrideable by the advertiser, such that the advertisement time slot is associated with advertisements of the advertiser;

    determining the advertisement and the different advertisement are equal in time length;

    determining the different advertisement has been recorded in a compatible format with the scheduled lineup;

    searching to determine a time of broadcast of a previous advertisement relating to the different advertisement;

    determining the previous advertisement was broadcast outside a predetermined timeframe;

    overriding, by the server, the scheduled lineup having the advertisement scheduled in the future advertisement time slot;

    replacing, by the server, the advertisement in the scheduled lineup with the different advertisement of the advertiser; and

    broadcasting an overridden lineup from the server, the overridden lineup having the advertisement replaced by the different advertisement.

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