Method of disseminating advertisements using an embedded media player page

• US 8,819,404 B2
• Filed: 10/09/2013
• Issued: 08/26/2014
• Est. Priority Date: 10/24/2000
• Status: Expired due to Fees

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Hayward, Monte Duane
• Primary Examiner(s): Smithers, Matthew
• Application Number:
  US14/049,827
• Publication Number:
  US 20140040047A1
• Time in Patent Office: 321 Days
• Field of Search: 713/100
• US Class Current: 713/100
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method of disseminating advertisements includes the step of transmitting to a media device (110) an embedded media player page for playing a media file. The embedded media player page allows a user of the media device (110) to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device (110) to request an advertisement from an advertisement server (104) for display in the embedded media player page.

Claims

1. A computer-implemented method of data collection, comprising:

receiving, from a media device, a request for at least one media file;

transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein the embedded media player interface includes;

a media file reference to an address for retrieving the at least one media file from a media file source;

at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, and

instructions, usable by the media device, for transmitting at least one media file identification message to a remote system; and

receiving, from the media device, the at least one media file identification message for recordation in a log associated with the at least one media file.

2. The method of claim 1, wherein the at least one media file identification message is received at predetermined time intervals.

3. The method of claim 2, further comprising:

determining, based on the number of received media file identification messages, a length of time that the media file was displayed.

4. The method of claim 3, further comprising:

determining, if the length of time that the media file was displayed exceeds the length of the media file by an extended period of time, that the media file was displayed unattended.

5. The method of claim 1, wherein the request for at least one media file is associated with a search query from the media device, and wherein the method further comprises processing the log associated with the at least one media file to determine the relevance of the media file with respect to the search query.

6. The method of claim 1, wherein the media file and the advertisement are adapted for display within the embedded media player interface, and wherein the at least one media file identification message includes a request for a new advertising media reference.

7. The method of claim 1, wherein the at least one media file identification message includes rating information provided by the user about the media file.

8. A computer system for data collection, comprising:

at least one processor; and

a non-transitory tangible computer-readable medium storing program code segments, the program code segments configured to cause the at least one processor to perform the following operations;

receiving, from a media device, a request for at least one media file;

transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein the embedded media player interface includes;

a media file reference to an address for retrieving the at least one media file from a media file source;

at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, and

instructions, usable by the media device, for transmitting at least one media file identification message to a remote system, the at least one media file identification message identifying the referenced media file; and

receiving, from the media device, the at least one media file identification message for recordation in a log associated with the at least one media file.

9. The system of claim 8, wherein the at least one media file identification message is received at predetermined time intervals.

10. The system of claim 9, wherein the program code segments are further configured to cause the processor to perform the following operation:

determining, based on the number of received media file identification messages, a length of time that the media file was displayed.

11. The system of claim 10, wherein the program code segments are further configured to cause the processor to perform the following operation:

determining, if the length of time that the media file was displayed exceeds the length of the media file by an extended period of time, that the media file was displayed unattended.

12. The system of claim 8, wherein the request for at least one media file is associated with a search query from the media device, and wherein the program code segments are further configured to cause the processor to process the log associated with the at least one media file to determine the relevance of the media file with respect to the search query.

13. The system of claim 8, wherein the media file and the advertisement are adapted for display within the embedded media player interface, and wherein the at least one media file identification message includes a request for a new advertising media reference.

14. The system of claim 8, wherein the at least one media file identification message includes rating information provided by the user about the media file.

15. A tangible computer-readable medium storing program code segments, the program code segments configured to cause a processor to perform a method, the method comprising:

receiving, from a media device, a request for at least one media file;

transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein the embedded media player interface includes;

a media file reference to an address for retrieving the at least one media file from a media file source;

at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, and

instructions, usable by the media device, for transmitting at least one media file identification message to a remote system, the at least one media file identification message identifying the referenced media file; and

receiving, from the media device, the at least one media file identification message for recordation in a log associated with the at least one media file.

16. The medium of claim 15, wherein the at least one media file identification message is received at predetermined time intervals.

17. The medium of claim 16, wherein the instructions are further configured to cause the processor to determine, based on the number of received media file identification messages, a length of time that the media file was displayed.

18. The medium of claim 17, wherein the instructions are further configured to cause the processor to determine, if the length of time that the media file was displayed exceeds the length of the media file by an extended period of time, that the media file was displayed unattended.

19. The medium of claim 15, wherein the request for at least one media file is associated with a search query from the media device, and wherein the instructions are further configured to cause the processor to process the log associated with the at least one media file to determine the relevance of the media file with respect to the search query.

20. The medium of claim 15, wherein the media file and the advertisement are adapted for display within the embedded media player interface, and the at least one media file identification message includes rating information provided by the user about the media file.