Systems for implementing a loyalty program

• US 8,825,538 B2
• Filed: 02/20/2012
• Issued: 09/02/2014
• Est. Priority Date: 03/03/2008
• Status: Active Grant

• Current Assignee: The Coca-Cola Company
• Original Assignee: The Coca-Cola Company
• Inventors: Insolia, Gerard E., Antao, Leonard F., Phillips, Anthony J., Kolls, Haven Brock
• Primary Examiner(s): Trammell, James
• Assistant Examiner(s): Malhotra, Sanjeev
• Application Number:
  US13/400,430
• Publication Number:
  US 20120150613A1
• Time in Patent Office: 925 Days
• Field of Search: 705/4, 705/14, 705/14.1, 705/14.41, 705/15, 705/26, 705/39, 705/40, 705/64, 707/200, 709/203, 709/218, 709/220, 221/150.R, 235/380, 396/56, 455/418
• US Class Current: 705/35
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0231 Awarding of a frequent usage incentive independent of the monetary value of a good or service purchased, or distance travelled
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G07F 5/18 specially adapted for controlling several coin-freed apparatus from one place
• CPC Class Codes: G07F 9/001 Interfacing with vending machines using mobile or wearable devices
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines
• CPC Class Codes: G07F 9/026 for alarm, monitoring and auditing in vending machines or means for indication, e.g. when empty

Abstract

A system for implementing a loyalty program includes a personal terminal, an interaction terminal, and a loyalty module. The personal terminal may be associated with a user. The interaction terminal may be associated with a product or service. The interaction terminal and the personal terminal may be operable to establish a communication when in proximity of each other. The loyalty module may be operable to provide a benefit to the user in response to the communication. The benefit may be provided without regard to whether the user obtained or purchased the product or service.

Claims

1. A system for a loyalty program comprising:

a first interaction terminal physically attached to a first product, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal;

a second interaction terminal physically attached to a second product, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and

a loyalty module that provides a benefit to a user in response to the first communication or the second communication, the benefit provided to reward the user for being in proximity to one of the first product or the second product without purchase or acquisition of the first product or the second product, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first product or the second product.

2. The system of claim 1, wherein the personal terminal comprises a radio-frequency identification (RFID) reader device and one of the first and second interaction terminals comprises a radio-frequency identification (RFID) tag device.

3. The system of claim 1, wherein the personal terminal communicates with one of the first interaction terminal or the second interaction terminal using infrared signals.

4. The system of claim 1, wherein one of the first product and the second product is a beverage.

5. The system of claim 1, wherein the benefit comprises at least one of a loyalty point, a monetary value, and a credit toward at least a portion of the product or a service.

6. The system of claim 1, further comprising a loyalty server, wherein:

the loyalty server comprises an account associated with the user; and

the loyalty module stores an indication of the benefit in the account of the user.

7. The system of claim 6, wherein the loyalty server further comprises a user interface configured to receive an instruction to redeem the benefit from the user.

8. The system of claim 6, wherein the personal terminal communicates with the loyalty server over a network.

9. The system of claim 1, wherein the loyalty module varies the benefit based on a pre-defined criteria, the pre-defined criteria being at least one of time, location, product, brand, frequency, quantity, and price.

10. A system for a loyalty program comprising:

a first interaction terminal physically attached to or operationally integrated with a first product device, the first product device providing a first product or a first service, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal;

a second interaction terminal physically attached to or operationally integrated with a second product device, the second product device providing a second product or a second service, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and

a loyalty module that provides a benefit to the user in response to the first communication or the second communication, the benefit provided to reward the user for interacting with one of the first product device or the second product device without one of the first product device or the second product device facilitating access to one of the first product, the first service, the second product, or the second service, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first product device or the second product device.

11. The system of claim 10, wherein one of the first product device and the second product device that provides one of the first product, the second product, the first service, or the second service comprises one of a vending machine, a product dispenser, a fountain machine, and a cooler.

12. The system of claim 10, wherein the loyalty module authorizes a transaction at one of the first product device and the second product device.

13. The system of claim 10, wherein the loyalty module transmits a payment instruction to the second product device via the second interaction terminal.

14. A system for a loyalty program comprising:

a first interaction terminal physically attached to or operationally integrated with a first transaction device, the first transaction device configured to receive payment for a first product or a first service, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal;

a second interaction terminal physically attached to or operationally integrated with a second transaction device, the second transaction device configured to receive payment for a second product or a second service, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and

a loyalty module that provides a benefit to the user in response to the first communication or the second communication, the benefit provided to reward the user for interacting with one of the first interaction terminal, the second interaction terminal, the first transaction device or the second transaction device without one of the first transaction device or the second transaction device receiving payment for the first product, the first service, the second product, or the second service, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first interaction terminal, the second interaction terminal, the first transaction device or the second transaction device.

15. The system of claim 14, wherein one of the first and second transaction devices comprises one of a vending machine, a cash register, a credit card machine, a debit card machine, a cash acceptance device, a cash transaction device, a cashless transaction device, an automatic teller machine, a point-of-sale terminal, a computer system, a website, or a property management system.

16. The system of claim 14, wherein the loyalty module transmits a payment instruction to one of the first transaction device or the second transaction device.

17. The system of claim 16, wherein the payment instruction comprises at least one of a debit from an accrued loyalty reward balance, a debit from a pre-paid cash balance, a credit card number, or a debit card number.