Bookmarking social networking system content

• US 8,825,763 B2
• Filed: 12/09/2011
• Issued: 09/02/2014
• Est. Priority Date: 12/09/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Schoen, Kent, Sjogreen, Carl Philip
• Primary Examiner(s): Mejia, Anthony
• Application Number:
  US13/316,374
• Publication Number:
  US 20130151610A1
• Time in Patent Office: 998 Days
• Field of Search: 709/200, 709/204, 709/219, 705/14, 707/102
• US Class Current: 709/204
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system allows users to bookmark content within the social networking system to view at a later time and/or to share with other users. The content that may be bookmarked may include advertisements, user posted content, user comments on posted content, or any other content viewable within the social networking system, as well as links to content outside of the social networking system. A user may save the content by selecting a bookmark link corresponding to the content. The bookmarked content may be viewed later, such as in a bookmarked content dashboard, and it may also be used to provide additional content to the user that is related to the bookmarked content. Additionally, the user'"'"'s bookmarking activity may be published to the user'"'"'s connections in the social networking system to enable others to find and view the content that the user deems worthy of bookmarking.

Claims

1. A computer-implemented method comprising:

sending a plurality of advertisements for display to a user of a social networking system;

receiving a bookmark request from the user in connection with one or more of the plurality of advertisements, each bookmark request identifying the user and the advertisement to be bookmarked within the social networking system;

identifying the advertisements associated with the bookmarks stored in connection with the user;

generating, by the social networking system, a story comprising a textual description indicating that the user bookmarked one or more of the bookmarked advertisements, and a link to a web page associated with the one or more bookmarked advertisements; and

publishing the story to a feed that is delivered to one or more other users with whom the user has established a connection in the social networking system.

2. The method of claim 1, further comprising:

identifying additional content items based on the advertisement identified in one of the bookmark requests; and

sending the identified additional content items for display to the user.

3. The method of claim 2, wherein the additional content items comprise one or more advertisements.

4. The method of claim 3, wherein the additional advertisements are identified if the user meets the advertisement'"'"'s targeting criteria, the targeting criteria identifying characteristics of a user to display the advertisement.

5. The method of claim 3, wherein the additional advertisements are identified if they advertise at least one of a similar product and a complementary product to the bookmarked advertisement.

6. The method of claim 1, further comprising:

selecting one of the advertisements for retargeting to the user based on the existence of a bookmark that identifies the selected advertisement; and

sending the selected advertisement for display to the user.

7. The method of claim 6, wherein the selected advertisement is sent for display to the user within the social networking system.

8. The method of claim 6, wherein the selected advertisement is sent from the social networking system for display to the user within a third-party system outside of the social networking system.

9. The method of claim 1, further comprising:

responsive to a request from another user of the social networking system to view the user'"'"'s bookmarks,

identifying the advertisements associated with the bookmarks stored in connection with the user, and

sending for display to the other user a dashboard interface, the dashboard interface including each of the identified advertisements.

10. The method of claim 1, wherein one or more of the advertisements sent to the user for display include a bookmarking link, wherein selection of the bookmarking link results in a bookmark request for the advertisement in which the bookmark link is presented.

11. The method of claim 1, wherein the story further comprises an option for the one or more other users to bookmark or share the one or more bookmarked advertisements.

12. The method of claim 1, further comprising establishing connections in the social networking system between the user and one or more objects in the social networking system associated with the one or more bookmarked advertisements.

13. The method of claim 1, further comprising:

identifying one or more additional advertisements for complimentary products associated with products advertised in the identified advertisements; and

determining respective prices to display the additional advertisements based on expected click-through rates of the additional advertisements for the complimentary products.

14. A computer-implemented method comprising:

sending a content item for display to a user of a social networking system, the content item including a user interface element for requesting a bookmark of the content item;

receiving a selection of the user interface element for requesting a bookmark of the content item from the user;

identifying the content item associated with the bookmark stored in connection with the user;

generating, by the social networking system, a story comprising a textual description indicating that the user bookmarked the content item, and a link to a web page associated with the bookmarked content item; and

publishing the story to a feed that is delivered to one or more other users with whom the user has established a connection in the social networking system.

15. The method of claim 14, further comprising:

identifying additional content items based on the content item identified in one of the bookmark requests; and

sending the identified additional content items for display to the user.

16. The method of claim 15, wherein the additional content items comprise one or more advertisements.

17. The method of claim 16, wherein the additional advertisements are identified if the user meets the advertisement'"'"'s targeting criteria, the targeting criteria identifying characteristics of a user to display the advertisement.

18. The method of claim 16, wherein the additional advertisements are identified if they advertise items associated with the content item identified in a bookmark request.

19. The method of claim 14, further comprising:

responsive to a request from another user of the social networking system to view the user'"'"'s bookmarks,

identifying the content items associated with the bookmarks stored in connection with the user, and

sending for display to the other user a dashboard interface, the dashboard interface including each of the identified content items.