×

Monitoring activity stream for sponsored story creation

  • US 8,825,888 B2
  • Filed: 10/07/2013
  • Issued: 09/02/2014
  • Est. Priority Date: 11/05/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • monitoring an activity stream that comprises a plurality of actions of different action types performed by users of a social networking system;

    storing a plurality of sponsored story specifications that each designates at least one action type to be included in a sponsored story;

    identifying, in the monitored activity stream, at least one action performed by a subject user, the at least one action matching an action type specified in one or more of the plurality of stored sponsored story specifications;

    for each of the at least one matching actions, generating a candidate sponsored story based on the matching action using the matched sponsored story specification;

    determining privacy preferences for the subject user; and

    providing for display to a viewing user at least one of the candidate sponsored stories subject at least in part to the privacy preferences.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×