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Rules-based targeted content message serving systems and methods

  • US 8,849,847 B2
  • Filed: 02/03/2010
  • Issued: 09/30/2014
  • Est. Priority Date: 02/03/2010
  • Status: Active Grant
First Claim
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1. A method of providing a targeted content message service over a communications network, comprising the steps of:

  • providing an administration website communicatively accessible by a network device over the network;

    accessing the administration website by the network device via the network;

    delivering a plurality of message items to a message server database communicatively connected to the administration website;

    setting a rule policy of the message server database by the network device, via input to the administration website, to prioritize respective ones of the plurality of message artifacts;

    providing a website file to a web server computer communicatively connected to the network, the website file includes a specified script device;

    serving the website file of the web server computer, to a browser program stored in memory of and processed by a client device communicatively connected to the network, the browser program processed by the client device (i) displays a browser and, concurrently, (ii)(1) the website file is processed in the browser program and displays in the browser a website represented by the website file and (2) the specified script device is processed concealed from display, detects a unique network address of the client device and an identifier of the website, and directs the browser to send the unique network address and the identifier on the network;

    receiving from the browser the unique network address and the identifier of the website, by a server computer communicatively connected to the network;

    querying the database by the server computer for the unique network address and the identifier, based on the rule policy of the step of setting;

    constructing a script program stored in memory of the server computer, based on the step of querying the database for the unique network address and the identifier;

    constructing an ad device by the server computer based on the script program stored in memory of the server computer, the unique network address and the identifier;

    serving the ad device to the browser of the client device, the ad device, processed concealed by the browser, (x) displays an initial targeted content message in at least a portion of the website, (y) detects any action of the client device in respect to the initial targeted content message, and (z) sends a first indicator on the network representing any detected action of the client device in respect of the initial targeted content message;

    receiving from the ad device by the script program stored in memory of the server computer via the network, the first indicator;

    querying the database by the script program for a first select one of the plurality of message items, based on the rule policy and the first indicator of the step of receiving from the ad device;

    constructing a first message artifact by the server computer via the script program, for the first select one of the plurality of message items;

    sending the first message artifact by the server computer on the network to the browser, the first message artifact received by the browser is processed concealed by the browser and displays a first targeted content message in the website in the browser;

    logging a first item representing the first indicator, the first select one of the plurality of message items, and the step of sending the first message artifact, by the database.

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