System and method for media content delivery

• US 8,887,040 B2
• Filed: 02/26/2007
• Issued: 11/11/2014
• Est. Priority Date: 08/10/2006
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Ray, Rajarshi, Matsumoto, Ted
• Primary Examiner(s): Hong, Stephen
• Assistant Examiner(s): ROBINSON, MARSHON L
• Application Number:
  US11/678,909
• Publication Number:
  US 20080040354A1
• Time in Patent Office: 2,815 Days
• Field of Search: 715/235, 715/239, 715/253, 715/255
• US Class Current: 715/253
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/756 adapting media to device capabilities
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading

Abstract

Systems and methodologies are described that facilitate the automated delivery of media content, such as music, audio clips, advertisements and including other digitized multi-media files, in a wireless communication environment. In an aspect, the media content may be downloaded to a user based on various user-characteristics, such as a profile of the user, the preferences of the user for a genre of media content, and the behavior of the user with respect to user actions on a wireless communication device.

Claims

1. A method of receiving and managing content on a device, comprising:

receiving a plurality of secondary content;

selecting a primary content based on user input;

selecting one of the plurality of secondary content when a secondary content state associated with the device comprises a value comprising an indication to include the secondary content, wherein the one of the plurality of secondary content is selected based on an algorithm operable to minimize a repeat presentation of the one of the plurality of secondary content;

combining the selected one of the plurality of secondary content with the primary content, wherein the primary content comprises a marker defining a presentation attribute of the primary content and the secondary content;

reformatting the one of the plurality of secondary content based on the marker by changing a content generation characteristic of the one of the plurality of secondary content, wherein the one of the plurality of secondary content is reformatted from a first content format to a second content format, and wherein the first content format corresponds to a first content display shape and the second content format corresponds to a second content display shape different from the first content display shape;

generating a content presentation including a combination of the primary content and the reformatted one of the plurality of secondary content; and

displaying the content presentation such that the primary content is simultaneously displayed with the reformatted one of the plurality of secondary content within a viewable space on a display of the device, the reformatted one of the plurality of secondary content being displayed in a format different from that of the primary content;

wherein the selecting of one of the plurality of secondary content is based on a user profile associated with the device, wherein the user profile includes static and dynamic information, and wherein the dynamic information includes a current position location information of the user and behavior information of the user related to the device.

2. The method of claim 1, wherein the changing of the content generation characteristic further comprises changing at least one of a content size, a content shape, a content protocol, a content color characteristic, and a content sound characteristic.

3. The method of claim 1, wherein reformatting further comprises determining the second content display shape based on the marker.

4. The method of claim 1, wherein the reformatting further comprises determining placement of the one of the plurality of secondary content relative to the primary content on a display of the device based on the marker.

5. The method of claim 1, wherein the one of the plurality of secondary content comprises an interactive element, further comprising tracking a user input in response to the interactive element in a user history, and selecting a next one of the plurality of secondary content based on the user history.

6. The method of claim 1, wherein the one of the plurality of secondary content comprises an interactive element, further comprising tracking a user input in response to the interactive element in a user history, forwarding the user history to another device, and receiving an association of an item of value with the device based on the forwarded user history.

7. The method of claim 1, wherein the one of the plurality of secondary content comprises at least one of a coupon and an advertisement, further comprising storing the one of the plurality of secondary content including the at least one of the coupon and the advertisement in a memory of the device.

8. The method of claim 1, further comprising connecting to a wireless communications network having a peak data rate of less than about 160 kilobits per second (kbps), and wherein receiving further comprises receiving each of the plurality of secondary content in a compressed format of less than about 64 kbps.

20. The method of claim 1, wherein the format corresponds to at least one of a content shape and a content size.

9. At least one processor configured to perform the actions of:

receiving a plurality of secondary content;

selecting a primary content based on user input;

selecting one of the plurality of secondary content when a secondary content state associated with a device comprises a value comprising an indication to include the secondary content, wherein the one of the plurality of secondary content is selected based on an algorithm operable to minimize a repeat presentation of the one of the plurality of secondary content;

combining the selected one of the plurality of secondary content with the primary content, wherein the primary content comprises a marker defining a presentation attribute of content;

reformatting the one of the plurality of secondary content based on the marker by changing a content generation characteristic of the one of the plurality of secondary content, wherein the one of the plurality of secondary content is reformatted from a first content format to a second content format, and wherein the first content format corresponds to a first content display shape and the second content format corresponds to a second content display shape different from the first content display shape;

generating a content presentation including a combination of the primary content and the reformatted one of the plurality of secondary content; and

displaying the content presentation such that the primary content is simultaneously displayed with the reformatted one of the plurality of secondary content within a viewable space on a display of the device, the reformatted one of the plurality of secondary content being displayed in a format different from that of the primary content,

wherein the selecting of one of the plurality of secondary content is based on a user profile associated with the device, wherein the user profile includes static and dynamic information, and wherein the dynamic information includes a current position location information of the user and behavior information of the user related to the device.

10. A computer program product, comprising:

a non-transitory computer readable medium, comprising;

a first set of codes operable to cause a computer to receive a plurality of secondary content;

a second set of codes operable to cause the computer to select a primary content based on user input;

a third set of codes operable to cause the computer to selecting one of the plurality of secondary content when a secondary content state associated with a device comprises a value comprising an indication to include the secondary content, wherein the one of the plurality of secondary content is selected based on an algorithm operable to minimize a repeat presentation of the one of the plurality of secondary content;

a fourth set of codes operable to cause the computer to combine the selected one of the plurality of secondary content with the primary content, wherein the primary content comprises a marker defining a presentation attribute of the primary content and the secondary content;

a fifth set of codes operable to cause the computer to reformat the one of the secondary plurality of content based on the marker by changing a content generation characteristic of the one of the plurality of secondary content, wherein the one of the plurality of secondary content is reformatted from a first content format to a second content format, and wherein the first content format corresponds to a first content display shape and the second content format corresponds to a second content display shape different from the first content display shape;

a sixth set of codes operable to cause the computer to generate a content presentation including a combination of the primary content and the reformatted one of the plurality of secondary content; and

a seventh set of codes operable to cause the computer to display the content presentation such that the primary content is simultaneously displayed with the reformatted one of the plurality of secondary content within a viewable space on a display of the device, the reformatted one of the plurality of secondary content being displayed in a format different from that of the primary content,

wherein the selecting of one of the plurality of secondary content is based on a user profile associated with the device, wherein the user profile includes static and dynamic information, and wherein the dynamic information includes a current position location information of the user and behavior information of the user related to the device.

11. A computer device, comprising:

means for receiving a plurality of secondary content;

means for selecting a primary content based on user input;

means for selecting one of the plurality of secondary content when a secondary content state associated with the device comprises a value comprising an indication to include the secondary content, wherein the one of the plurality of secondary content is selected based on an algorithm operable to minimize a repeat presentation of the one of the plurality of secondary content;

means for combining the selected one of the plurality of secondary content with the primary content, wherein the primary content comprises a marker defining a presentation attribute of the primary content and the secondary content;

means for reformatting the one of the plurality of secondary content based on the marker by changing a content generation characteristic of the one of the plurality of secondary content, wherein the one of the plurality of secondary content is reformatted from a first content format to a second content format, and wherein the first content format corresponds to a first content display shape and the second content format corresponds to a second content display shape different from the first content display shape;

means for generating a content presentation including a combination of the primary content and the reformatted one of the plurality of secondary content; and

means for displaying the content presentation such that the primary content is simultaneously displayed with the reformatted one of the plurality of secondary content within a viewable space on a display of the device, the reformatted one of the plurality of secondary content being displayed in a format different from that of the primary content,

wherein the means for selecting of one of the plurality of secondary content is based on a user profile associated with the device, wherein the user profile includes static and dynamic information, and wherein the dynamic information includes a current position location information of the user and behavior information of the user related to the device.

12. A computer device, comprising:

a device interface operable to receive a first user input;

a receiver operable to receive a plurality of secondary content from a communications network;

a memory comprising a media management module and a mixer or an aggregator module, wherein the memory is operable to store the plurality of secondary content;

a processor in communication with the device interface, the receiver and the memory, wherein the processor is operable to;

select a primary content based on the first user input;

select one of the plurality of secondary content when a secondary content state associated with the device comprises a value comprising an indication to include the secondary content, wherein the one of the plurality of secondary content is selected based on an algorithm operable to minimize a repeat presentation of the one of the plurality of secondary content;

combine the selected one of the plurality of secondary content with the primary content, wherein the primary content comprises a marker defining a presentation attribute of the primary content and the secondary content;

a reformat module operable to be initiated by the mixer or the aggregator module and operable to be executed by the processor to reformat the one of the plurality of secondary content based on the marker by changing a content generation characteristic of the one of the plurality of secondary content, wherein the one of the plurality of secondary content is reformatted from a first content format to a second content format, and wherein the first content format corresponds to a first content display shape and the second content format corresponds to a second content display shape different from the first content display shape;

wherein the mixer or the aggregator module is further operable to initiate generation of a content presentation including a combination of the primary content and the reformatted one of the plurality of secondary content; and

an output module operable to display the content presentation such that the primary content is simultaneously displayed with the reformatted one of the plurality of secondary content within a viewable space on a display of the device, the reformatted one of the plurality of secondary content being displayed in a format different from that of the primary content,

wherein the selecting of one of the plurality of secondary content is based on a user profile associated with the device, wherein the user profile includes static and dynamic information, and wherein the dynamic information includes a current position location information of the user and behavior information of the user related to the device.

13. The device of claim 12, wherein the reformat module is further operable to change at least one of a content size, a content shape, a content protocol, a content color characteristic, and a content sound characteristic.

14. The device of claim 12, wherein the reformat module is further operable to determine the second content display shape based on the marker.

15. The device of claim 12, further comprising a display operable to present the content presentation, wherein the reformat module is further operable to determine a placement of the one of the plurality of secondary content relative to the primary content on the display based on the marker.

16. The device of claim 12, wherein the one of the plurality of secondary content comprises an interactive element, further comprising a tracker module executable by the processor to track a second user input to the device interface in response to the interactive element in a user history, and wherein the mixer or the aggregator is further operable to select a next one of the plurality of secondary content based on the user history.

17. The device of claim 12, wherein the one of the plurality of secondary content comprises an interactive element, further comprising a tracker module executable by the processor to track a second user input to the device interface in response to the interactive element in a user history, wherein the media management module is further operable to forward the user history to another device, and wherein the communications module is further operable to receive an association of an item of value with the device based on the forwarded user history.

18. The device of claim 12, wherein the one of the plurality of secondary content comprises at least one of a coupon and an advertisement, and wherein the media management module is further operable to initiate storage of the one of the plurality of secondary content including the at least one of the coupon and the advertisement in the memory.

19. The device of claim 12, wherein the receiver is further operable to receive the plurality of secondary content from a communications network having a peak data rate of less than about 160 kilobits per second (kbps), and wherein each of the plurality of secondary content have a compressed format of less than about 64 kbps.

21. The device of claim 12, wherein the format corresponds to at least one of a content shape and a content size.